Marketing Tactics

Scottsdale, Ariz. - Cold Stone Creamery is planning to heat up the ice cream market in the Indian subcontinent. The retailer is entering India and Sri Lanka.

Kahala Brands, the parent company of the Cold Stone Creamery brand, is partnering with Tablez Food Company, part of Lulu Group International LLC, to open 40 stores in India and five stores in Sri Lanka during the next five years. The first store will open by the end of the year at the Lulu Mall in Kochi, India.

Vancouver, Wash. – Papa Murphy’s Holdings Inc. is minding the store when it comes to marketing. The pizza chain has signed an agreement with marketing execution firm InnerWorkings Inc. to strengthen the impact of its point-of-purchase printed marketing materials and branded merchandise at the its more than 1,400 locations across the U.S.

Bentonville, Ark. – Wal-Mart Stores Inc. is not backing down in its challenge to the upcoming July 15 Amazon “Prime Day” event. One day after reducing the minimum online purchase for free shipping from $50 to $35 and reducing prices on thousands of online items, Wal-Mart is going a step further and guaranteeing it will offer lower prices than Amazon.

Minneapolis – One way Target is trying to make shopping for school supplies hassle-free is with the School List Assist online hub. Currently in beta, School List Assist offers a curated assortment of the most common K-8 supplies on the list. Parents can purchase the school supplies their kids need and then pick them up in store or have them shipped to their homes.

London - Two e-tailers, Amazon.com and Netflix, are the respective number one and two ranked brands in the U.S., according to the mid-year Brand Index from consumer research firm YouGov. Social video platform is the number three brand in the index, meaning the top three is made up of brands that focus on services delivered through the Internet.

New York -- Online beauty subscription retailer Birchbox is plunging deeper into brick-and-mortar retailing — and it is seeking customer input to help guide its decision.

Seattle -- Amazon has released an early preview of some of the deals that will be offered on July 15, as part of its first-ever Prime Day anniversary extravaganza. The promotion, which Amazon claims will be bigger than Black Friday, has caused Walmart to offer its own super-sale online on Wednesday.

New York -- Starbucks Corp. is expanding its already extensive global footprint.

The chain announced it will open its first stores in South Africa next year in a partnership deal with South African management group Taste Holdings. The initial store is scheduled to open in Johannesburg during the first half of 2016.

Chicago -- Comcast and experience design firm ESI Design have created Studio Xfinity, a retail environment where play, technology, and entertainment combine to create an engaging and fully integrated customer experience.

New York -- There was good news for retailers in the International Council of Shopping Centers’ annual BTS (Back-to-School) Consumer Spending Survey.

The survey revealed that the share of consumers expecting to spend more this year increased significantly year-over-year to 67%, compared to 50% of shoppers in 2014 and 39% who expected to increase spending in 2013.