Personalizing marketing across your customer base has always been a marketing goal, and now artificial intelligence is bringing retailers to the finish line.
Macy’s Inc. exceeded its second-quarter expectations across all key metrics — with results including a standout performance from Bloomingdale’s — and raised its full-year outlook amid signs its turnaround is taking hold.
Kohl’s Corp. reported declining profit and sales for its second quarter but raised its full-year outlook amid tariff refunds and signs that its turnaround was taking hold.