Mission accomplished? Amazon touts Prime Day triumph

Amazon.com didn’t give much in the way of details about its sales on Wednesday, but the retailer said members shopped at record rates during its first ever Prime Day.

“Prime Day peak order rates have already surpassed 2014 Black Friday,” said Greg Greeley, Vice President Amazon Prime. “Prime members have already bought tens of thousands of Fire TV Sticks, 35,000 Lord of the Rings Blu-Ray sets, 28,000 Rubbermaid sets, and 4,000 Echo devices in 15 minutes. The Kate Spade purse was gone in less than a minute. We also sold 1,200 of the $999 TVs in less than 10 minutes. And there are thousands more deals coming.”

Meanwhile some shoppers took to social media to blast the e-commerce giant for a “sale fail.” According to CNN, some shoppers were angry that products sold out in seconds.

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