The Amazon Prime Big Deal Days fall sales extravaganza sent some encouraging signals for the 2024 holiday shopping season.

As the department store vertical faces challenging times, it is more critical than ever they find ways to engage with younger generations of consumers.

A recent Qualtrics XM Institute study found that organizations worldwide are putting $3.7 trillion annually at risk – a year-over-year increase of approximately $600 billion (19%) – due to bad customer experiences.

The advertising industry is being reshaped by a convergence of necessity, curiosity and opportunity, driven by consumer expectations for more privacy and advancements in technology.