Amazon Ads teams with sponsors, influencers to target college studentsAmazon is looking to connects its brand partners to students heading back to college — with a little help from some Gen Z influencers. Simon launches retail media networkOne of the largest players in commercial real estate is debuting its very own retail media network. Albertsons enables advertisers to create scripted branded content Albertsons Companies Inc. is offering a new type of promotional format to advertisers participating in its retail media network. Canadian entertainment chain Cineplex adds AI offers to online checkout Cineplex is utilizing machine learning and artificial intelligence in an effort to make online promotions more relevant to customers. EXCLUSIVE Q&A: Lowe’s Media Network focuses on growth, innovation Lowe’s Companies Inc. is rolling out new solutions, capabilities and channels as it pursues aggressive growth. Shoppers warm up to sponsored ads Advertisers and retail media networks have some good news as the holiday shopping seasons approaches. Exclusive Q&A: Kroger Precision Marketing bets on managed services The Kroger Co.’s retail media business is reaching out to mid-sized advertisers that may lack in-house resources. Albertsons extends retail media network via new partnership Albertsons is expanding the accessibility of its customer base to advertisers. Kroger debuts managed service offering for retail media advertisers The Kroger Co. is launching a suite of managed services to assist advertisers on its retail media network that don’t have dedicated programmatic teams. Instacart extends display ads to convenience stores with Vroom Delivery Instacart is expanding access to its display advertising platform beyond the grocery vertical. 1 2 3 4 5 Next Last
