E-tailers top YouGov Brand Index in U.S.

London - Two e-tailers, Amazon.com and Netflix, are the respective number one and two ranked brands in the U.S., according to the mid-year Brand Index from consumer research firm YouGov. Social video platform is the number three brand in the index, meaning the top three is made up of brands that focus on services delivered through the Internet.



More than half the cross-industry list is made up of tech players. Other retailers (or companies with a strong retail component) included in the index include Apple (No. 5), Subway (No. 6), Google (No. 8) and Lowe’s (No. 10).



Brands and outlets that promise to offer the best deals regularly make it to the top of the index, especially in western nations. In the U.S., Amazon, the retailer that slashes prices everyday – and now promises to deliver them to you in an hour – managed to maintain a very comfortable first position.



In the retail discount category, the top five brands were Amazon, Costco, Target, eBay, and Dollar Tree. In the retail clothing category, the top five brands were Victoria’s Secret, Kohl’s. Old Navy, Macy’s, and Men’s Wearhouse.



Looking at food service, the top five dining casual brands were Olive Garden, Panera Bread, Outback Steakhouse, Applebee’s and Red Lobster. And in the dining QSR category, the top five brands were Subway, Wendy’s, Chick-Fil-A, Pizza Hut, and Sonic.