Marketing Tactics

This year, GGP and The Lego Group partnered to host The Lego Americana Roadshow, a highly visual, educational and free traveling installation of larger-than-life Lego replicas of some of the nation’s most beloved landmarks.  

Careland Pharmacy is a new drug store that mixes a contemporary look with playful references with an old-fashioned service philosophy.

 Located on the ground floor of a landmarked building, Carleland offers prescription and over-the-counter medications, along with toiletries, beauty supplies, toys, and stationery. With a tagline of “We take care seriously,” the pharmacy also offers free home delivery, vision testing, pharmaceutical compounding and flavoring services. There is a drop-off box for prescriptions on the exterior for on-the-go customers.

The Home Depot has come one step closer to eliminating youth homelessness in Canada after sponsoring an inventive in-store campaign.

By purchasing a paper door for $2, Home Depot customers in Canada raised $1,253,370 toward the goal of ending youth homelessness in that nation. Donations will go to support housing and life-skills development programs such as counselling, financial literacy, and employment preparation to give youth the practical tools they need to live to their full potential.

Fred's Inc. says the expansion of its specialty pharmacy business helped drive an increase in sales in June.

Fred's total sales for the period ended July 4 increased 12% to $212.9 million from $190.8 million in June 2014. Excluding $7.4 million from last year's June sales for 56 subsequently closed locations, total sales increased 16% for the month. Same store sales for the month increased 1.6% compared with a decrease of 0.6% in the same period last year.

Staples is injecting a little bit of boy band starpower into its latest promotion aimed on supporting education.

The retailer is building on its decades-long support of teachers, students and education with a $10 million pledge to support Think It Up, a program launched by the Entertainment Industry Foundation. Think IT Up is a new movement created to inspire students to pursue their passions through student-powered, teacher-led learning projects with support from Staples for Students.

At Home is accelerating its pace in its race to operate 100 stores by opening its first store in the state of Louisiana.

The retailer is opening a 90,000 square foot store in Kenner, La., on July 9.

Following the store opening, the Kenner location will have a grand opening ribbon-cutting July 14 at 9 a.m. with the Jefferson Chamber of Commerce and onsite giveaways for customers and a radio remote on July 18.

L Brands Inc. continues to surpass expectations as the parent company of Bath and Body Works and Victoria's Secret reported a bump in same store sales.

The company said net sales increased 3% to $1.207 billion for the five weeks ended July 4, compared to net sales of $1.176 billion for the five weeks ended July 5, 2014.  Same store store sales for the five weeks ended July 4, 2015, increased 3%.

Lowe's is getting some recognition for its efforts to aid communities with money, supplies and manpower in times of disaster.

Shoppers who drive an electric vehicle and shop at Ikea in Canada just got a big gift from the Swedish retailer.

New York -- Blue Apron. Dollar Shave Club. Real Real. Honest Company. All start-ups, all relative newcomers to the retail scene,  and all generating big buzz and sale increases — enough to place them among the top 20 fastest-growing e-retailers in a recent survey. What’s more, they are all pure players (at least for now).

Here’s a brief snapshot of these four up and comers: