Marketing Tactics

Best Buy Co. Inc. is expanding a test of same-day delivery service from San Francisco to 13 major metro markets across the U.S.

The electronics chain started the pilot in San Francisco last fall and expanded it to New York early in 2016. It has now added Atlanta, Boston, Chicago, Dallas, Houston, Las Vegas, Los Angeles, Miami, Philadelphia, Seattle and Washington, D.C.

L Brands' Victoria’s Secret division had a record year in 2015, which is why chairman and CEO Leslie Wexner believes now is the best time to narrow the brand’s focus and simplify the operating model to drive long-term growth.

Home Depot’s is touting improved omnichannel capabilities and an innovative product offering as its seventh annual “Spring Black Friday” sales event gets underway.

L Brands’ Victoria’s Secret division had a record year in 2015, which is why chairman and CEO Leslie Wexner believes now is the best time to narrow the brand’s focus and simplify the operating model to drive long-term growth.
 

Value and communication are the keys to winning over millennial consumers, according to a survey of 600,000 consumers conducted by J.D. Power.

The 2016 survey polled more than 634,000 consumers, including 126,315 millennials and 246,594 Boomers. Pete Trujillo, senior manager of industry analytics at J.D. Power, hosted a webinar this week to highlight data from the survey, titled "Millennials Insight Report: The Customer Experience Perspective."

Sears Holding Corp. is making a timely expansion to its seamless “Meet With An Expert” service as it looks to engage with shoppers this spring.

Sears has extended its “Meet With An Expert” service introduced last fall to its lawn and garden department. The free service allows online shoppers to schedule in-store appointments with experts in specific product areas.

Bed Bath & Beyond has entered a new phase in its growth trajectory, becoming more aggressive in returning cash to shareholders and initiating a quarterly dividend as opposed to fueling top-line growth with rapid store expansion.

A new ad campaign from Food Lion, airing in select markets, promotes the message that the retailer has raised its standards, but not its prices.

The new campaign plays on familiar themes in the grocery industry — convenience, freshness, price and trust — and is designed to support Food Lion’s effort to upgrade the store experience in key markets, where major remodeling and remerchandising efforts have occurred.