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MARKETING/SOCIAL MEDIA

News and analysis on marketing and social media solutions and platforms for brick-and-mortar retail stores and online stores.

Study: Consumers pay more for brands in sync with their beliefs

Providing a brand purpose takes effort, but pays dividends.

Woman paying for item

The key to satisfying fashion shoppers is…

Promotions are important to fashion shoppers, but not the number one influencer on their behavior.

old navy self-service returns

Retailers aren’t keeping pace with customer expectations in several key areas.

nrf show visitors

Two sessions at the NRF 2020 conference in New York highlighted how focusing on customer service results in higher sales.

Google is making purchasing apparel and footwear as easy as entering a mobile search request.

shopper with bags

Deloitte advises retailers to stress factors including convenience and digital enablement in the coming year.

Several specific technologies can help keep customers coming back to your stores.

Trade war, returns, and sustainable shipping are just some of the issues on consumers’ minds as 2020 begins.

pinterest

Direct shopping on the Pinterest social platform just got a little easier.

Walmart is expanding its in-house advertising offering with a new partner network and enhanced capabilities. 

Shoppers will visit brick-and-mortar stores in 2020, but won’t check their devices at the door.

employee helping customer

​​​​​​​Retailers should be selective in what aspects of the in-store customer experience they automate.

A unique experience to benefit charity raked in more than $4 million on eBay.

NRF show floor

Retail’s “Big Show” will live up to its name — and then some.

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