MARKETING/SOCIAL MEDIA

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MARKETING/SOCIAL MEDIA

News and analysis on marketing and social media solutions and platforms for brick-and-mortar retail stores and online stores.

Sephora keeps top spot for personal experience

A familiar name is ranked number one in the fourth annual Retail Personalization Index.

Charming Charlie revival continues

Charming Charlie is extending its comeback efforts online.

A heightened emphasis on e-commerce has made brand trust the top priority of consumers, according to a new survey.

Trader Joe’s kept its customer satisfaction score steady during 2020, which is more than most other retailers can say.

The world of Ralph Lauren now includes a subscription apparel rental initiative.

Walmart is continuing its efforts to draw shoppers away from the Amazon Prime Now same-day delivery service.

Walmart is building up the advertising partner network it launched in January 2020.

A quick-service restaurant operator is purchasing an artificial intelligence-based consumer insights and marketing performance analytics technology provider.

An activewear retailer with a Hollywood connection is boosting its search revenue and transaction rate metrics.

Online shoppers are dissatisfied with many aspects of customer service, but satisfying them can pay dividends.

Elma Beganovich

Social influencers offer retailers the opportunity to engage with customers in a direct and personal way, but they must understand this new environment.

A specialty home furnishings retailer is targeting designers and businesses with a new omnichannel service experience.

The latest illuminated structure in Las Vegas is not a casino.

A mixture of national and regional retail chains take top honors in a new ranking of the top retail loyalty programs across a wide range of verticals.

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