MARKETING/SOCIAL MEDIA

Consumers demand an increasingly customized experience, which retailers can maximize by tying it to loyalty.

Target is providing more details on its annual Circle Week fall sales event, running this year Oct. 1-7, shortly before a major Amazon Prime promotion.

Giant Eagle is giving grocers participating in its proprietary targeted ad program a new level of insight into performance.

Free People is engaging and converting customers with its livestream shopping effort.

Retailers can expect consumers to be increasingly price-conscious and shopping online for the 2023 holiday season.

The date for Amazon’s Prime Day sales extravganza has been set, and the event is worth carefully analyzing.

A new survey reveals where consumers intend to make Halloween purchases, and what they will buy.

Sunglass Hut is offering a virtual perk to customers who visit a brick-and-mortar store.

As the 2023 back-to-college shopping season draws to a close, two retailers stand out as the most popular destinations for customers.

A new survey reveals e-commerce preferences – and turn-offs – of Gen Z consumers.

Amazon’s is diving deeper into the metaverse with an immersive shopping experience built around a popular Prime Video streaming series.

Walmart is expanding its metaverse presence in a big way.