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MARKETING/SOCIAL MEDIA

News and analysis on marketing and social media solutions and platforms for brick-and-mortar retail stores and online stores.

Global fashion retailer personalizes online shopping with AWS

Germany-based Zalando is running its machine learning workloads on Amazon Web Services (AWS) to reduce time-to-market of new online customer experience features.

Exclusive Q&A: Shopify sees TikTok as part of omnichannel strategy

Shopify’s recent e-commerce partnership with TikTok fits into its larger goal of reaching high-value customers via their preferred channel.

Amazon in-store pickup

Amazon is leveraging some of its brick-and-mortar stores for omnichannel purchase fulfillment. New for the holiday season, Amazon customers can pick up online orders from the e-tailer at Amazon 4-star or Amazon Books physical store locations.

Black Friday weekend will be different this year, but retailers dismiss it at their peril.

Amazon is including a discount on a paid interactive experience called “Amazon Explore” as part of its Black Friday promotion, which starts Friday, Nov. 20.

Walmart is recruiting celebrities to produce custom interactive content with an e-commerce component.

A value-price home furnishings retailer is enabling customers to buy and browse over 550 holiday products in a realistic online store setting.

There was no “magic” behind Alibaba’s successful 2020 edition of its Singles Day sales holiday, just a lot of innovative technology.

eBay is bidding for Pinterest users to make holiday purchases from a selection of nine small, independent sellers.

A leading aftermarket auto parts retailer is increasing customer conversion rates by preventing “hijacking” of shoppers’ online journeys.

The 12th annual Alibaba Singles Day event was the longest — 11 days —and highest-grossing edition of the e-commerce sales bonanza yet.

A new service called BULQ on eBay enables small sellers to purchase and resell excess inventory from large retailers.

A luxury goods powerhouse is tops in omnichannel “competence.”

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