MARKETING/SOCIAL MEDIA

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MARKETING/SOCIAL MEDIA

News and analysis on marketing and social media solutions and platforms for brick-and-mortar retail stores and online stores.

Fan Jiang

Alibaba smashes records with Singles Day sales

The 11th annual Alibaba Singles Day was a singular achievement in e-commerce.

online shopping

Guest Column: Black Friday vs. Singles Day in China

This month, two major retail events take place in China, the biggest retail market in the world: Black Friday and Singles Day. 

baby boomer online

Baby boomers are much less likely than younger consumers to participate in a particular omnichannel grocery activity.

ad

Target Corp. is looking to get a jump on this year’s shortened holiday shopping season.

new logo

The Kroger Co. is giving itself a new look.

kohls

Kohl’s has opened a pop-up for New Yorkers.

Students

A leading college retailer provides Gen Z students with much more than books.

Mall of America

The ShopperTrak solution measures mall shopping center traffic patterns, delivering mall owners and retail property managers the reliable data to explore new leasing models, quantify event success and ensure the right tenant mix by zone.

A fast-food giant wants to see why applicants to its scholarship program deserve an award.

An online footwear, apparel and accessories retailer is making its loyalty program more rewarding.

cozy socks

Old Navy will offer round-the-clock shopping for 32 hours with 50% off starting on Thanksgiving Day.

Millennial and Gen Z consumers will share personal data with retailers — for the right shopping perks.

holiday shoppers

Shipping costs are important, but not the top motivator for consumers during the holidays.

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