Vineyard Vines releases second limited-edition Grateful Dead capsuleA coastal-themed apparel brand is expanding its collaboration with a legendary classic rock band. Hard rockers AC/DC promote tour with pop-upsA legendary Australian rock group will offer a pop-up shop in every city on its upcoming 2026 North American tour. Country star Dierks Bentley expands whiskey hologram promotion A life-size hologram of country music superstar Dierks Bentley is making an appearance at a second airport. Target’s Roundel retail media network pilots DirecTV partnership Target Corp. is testing a collaboration between its proprietary in-house retail media network and a satellite/streaming media provider. Albertsons enables advertisers to create scripted branded content Albertsons Companies Inc. is offering a new type of promotional format to advertisers participating in its retail media network. Lowe’s teams with Live Nation to provide concert perks to loyalty members Lowe’s Companies Inc. is partnering with a leading live entertainment company to provide exclusive live music experiences as a loyalty perk. Target teams with Reese's Book Club on omnichannel reading initiative Target Corp. is partnering with Reese's Book Club to get people reading female authors all summer long. Dick’s Sporting Goods teams with Adidas for omnichannel World Cup promo The nation’s largest sporting goods retailer and a global athletic brand are tying in a joint campaign to the world’s biggest soccer tournament. Shipt taps actress Eva Longoria to promote curated assortment tool A same-day delivery company that is an independent division of Target is offering customizable product bundles and enlisting a Hollywood actress to help spread the word. Sam’s Club enlists 'Ted Lasso' star Jason Sudeikis in summer promo A veteran comedic actor and star of multiple hit TV series is helping Sam’s Club with a summer brand campaign and refresh. 1 2 3 4 5 Next Last
