Papa Murphy’s minds the store

Vancouver, Wash. – Papa Murphy’s Holdings Inc. is minding the store when it comes to marketing. The pizza chain has signed an agreement with marketing execution firm InnerWorkings Inc. to strengthen the impact of its point-of-purchase printed marketing materials and branded merchandise at the its more than 1,400 locations across the U.S.



InnerWorkings will enhance Papa Murphy's marketing operations across the system and support its franchise owners through its customized Valo technology platform. Through VALO, franchisees will secure better, more consistent pricing across marketing materials, easier order flows, heightened brand quality, and faster time to market, easing optimal execution on every marketing campaign.



"With InnerWorkings' streamlined platform, our franchise owners will benefit from a simplified, cost-saving process," said Dan Harmon, senior VP of operations at Papa Murphy's. "We are always looking for new opportunities to improve and strengthen our franchise owner experience and we are pleased to partner with InnerWorkings to advance our in-store marketing execution as we continue to grow the brand."