Marketing Tactics

Indianapolis -- Fresh Thyme Farmers Market may have only been in business in three years, but it is thinking big.

With some16 stores in the Midwest, the value-priced, organic specialty grocer is scheduled to open 60 stores by 2019. It will open two new location in the Indianapolis area on Aug. 6.

Chain Store Age recently published a list of the top 10 most-read stories of the first half of 2015, and eight are directly focused on brick-and-mortar stores. This is no great surprise because even as retail and society and general enter a true “Digital Age,” physical stores remain as crucial as they were in the pre-industrial era.

Here are three reasons that brick-and-mortar stores are still a vital part of any retailer’s omnichannel strategy.

Seattle – Retailers of oversized items like barbecue grills and large-screen TVs may want to consider offering same-day delivery services.

According to a survey of 615 U.S. adults by same-day delivery provider Fleetzen, 25% of respondents said a same-day delivery option would increase their likelihood of a purchase of an oversize item, while another 39% indicated it would give a significant boost to their chances of purchasing an oversized item.
 

New York - American Eagle Outfitters is getting “extreme” with a new omnichannel sweepstakes it is running in stores nationwide and online from July 11 through July 22.

The specialty apparel chain is partnering with World Freerunning & Parkour Federation athletes Gaeton Boullett, Max Henry, Paul Joseph and Tim Burton to promote its Denim X and Flex denim products.

San Francisco – Never mind Gen Y, the millennial generation that roughly ends with young consumers born in 2000.

Williams-Sonoma tween and tween banner PBteen is targeting the post-2000 “Gen Z” audience with an original six-episode Web series called “Revved Up Rooms.”

Gap Inc. continues to suffer from a lack of traffic to its stores and Web site, but the sales decline abated somewhat in June.

A new character line with first-of-its-kind multimedia elements is now available on Build-A-Bear Workshop’s web site and in its 400 stores.

Walmart is taking an innovative approach to empowering women with the unveiling of a new a new digital initiative designed to support the advancement of women leaders at Walmart and women worldwide.

Dick’s Sporting Goods is locating one of its namesake stores next to one of its Field & Stream stores to create an intriguing  90,000-sq.-ft. concept called the All-American Sports Center.

Pittsburgh – Dick’s Sporting Goods is opening a combination store format.

The retailer will open its first “All-American Sports Center” on July 23 at McGowin Park in Mobile, Alabama. The concept features a Dick's Sporting Goods and a Field & Stream store in one location under the same roof.  

Customers benefit from an expanded assortment and the ability to move between the two stores once inside, creating a unique, exciting shopping experience, Dick’s said.