Social Media

While older generations continue to find products by making a Google search, social media is the preferred option for Gen Z when it comes to product discovery.

Walmart continues integrating real-world product purchases with metaverse and gaming environments.

Rating one type of music over another is subjective, except when it comes to ranking which genres are most likely to drive TikTok users to shop.

Amazon will cease operations of a proprietary messaging service and a shopping app feature widely seen as a competitor to TikTok.

The TikTok social media network is helping shoppers on its e-commerce site locate items that have been vetted by other customers.

A new mobile commerce pilot by Amazon is the latest initiative that brings its capabilities and that of Google closer together.

Chipotle is leveraging two major social platforms as part of its effort to gamify its "Big Game" promotional activities.

A new executive order from President Trump may open a way to remove the U.S. operations of TikTok from Chinese control.