How the beach boardwalk exemplifies three key retail trends Summer is here and it’s time for my annual beach boardwalk-themed column. QVC celebrates ‘Christmas in July’ with Lance Bass, Danielle FishelQVC is appointing two celebrity “co-cheer officers” to help promote its annual summer holiday sales promotion. Estee Lauder teams with Pinterest to visualize scents A global cosmetics conglomerate is collaborating with Pinterest to translate visual preferences into olfactory suggestions. Walmart extends retail media network ads into YouTube streaming video Walmart’s retail media network is opening a major audience platform to its advertisers. Pinterest enables direct linking to Amazon storefronts Pinterest is expanding its Amazon collaboration with a new feature for creators engaging in e-commerce. Pinterest commits $4 billion to Amazon Web Services for cloud services Pinterest Inc. seeks to accelerate its artificial intelligence development via a major expansion of its cloud collaboration with Amazon Web Services. Here’s what drives brand discovery for consumers Customers are finding brands through a variety of channels and technologies. Direct-to-consumer beauty brand Mary Kay pilots influencer effort Mary Kay wants to make its independent sales reps into digital influencers. Circana: Online, social commerce driving beauty sales Beauty sales are on the rise — particularly in two channels. How marketers are missing social media signals Almost all marketers agree social intelligence is crucial, but few are capitalizing on it. 1 2 3 4 5 Next Last
