Media Advertising

Simon Property Group has unveiled a new advertising campaign designed to reinforce consumers’ connection to its properties in “one connected brand story.”

Grocery shoppers appear to be more receptive to in-store ads than ever.

Foot Locker is putting basketball stars front and center for its latest ad campaign.

Streaming has overtaken traditional cable as the primary media viewing method for consumers – changing how retail advertisers interact with audiences.

The Kroger Co. is building upon its in-store digital advertising capability in a new category.

Walmart’s immersive Dr. Seuss-inspired holiday promotion is enabling purchases via a popular streaming TV platform.

Advertisers and retail media networks have some good news as the holiday shopping seasons approaches.

Albertsons is expanding the accessibility of its customer base to advertisers.

The Kroger Co. is launching a suite of managed services to assist advertisers on its retail media network that don’t have dedicated programmatic teams.

JCPenney is launching the third installment of a seasonal campaign called “Real Big Deals” that is integrated with the new NFL pro football season.