Marketing Tactics

Google in two big moves sure to impact retail
New York -- Google made two announcements on Wednesday, both of which will impact retail.

In the first, the search engine giant said that the “buy” buttons it announced earlier this year will be deployed on a test basis in the next few weeks. The feature, called Purchases on Google, will allow consumers to purchase products directly from ads in select promoted mobile search ads.
Target Open House, San Francisco

Meet New York & Company's newest omnichannel celeb

New York & Company has recruited an Oscar-winning actress and singer to be the new face of its Soho Jeans Collection.

The retailer has named Jennifer Hudson to appear in an in-store, print, digital and social (#ItJustFits) marketing campaign wearing the New York-designed denim line that is inspired by a downtown Soho attitude. The new Soho Jeans Collection and Jennifer Hudson hit stores on July 22.
California Gurl is H&M's holiday spokeswoman

It may be the middle of summer, but H&M executives have the busy Christmas shopping season on the brain: The retailer has already selected its holiday campaign spokeswoman.

Katy Perry announced on Instagram Thursday that she would appear in the retailer's 2015 holiday campaign.
Michaels is looking for fine artists

Michaels is teaming up with two of the world's biggest names in fine art to sponsor an omnichannel promotion for artists.

Michaels' Art Challenge: A Fine Art Competition will accept images of original artworks in oil or acrylic paint on canvas or watercolor on watercolor paper beginning July 26 and continuing through Aug. 15 at Michaels.com/artchallenge or in Canada at Canada.Michaels.com/artchallenge.
Stride Right unveils rebranding effort

Stride Rite is revamping its brand platform to implement product and service improvements, including an exclusive line of footwear at Target.
Survey reveals millennials’ fave stores

New York -- A new survey reveals the favorite shopping destinations of millenial shoppers and what factors drive their purchases.

Zara, H&M and Urban Outfitters ranked as the favorite stores among millennials, according to a survey conducted by LIM College professors Robert Conrad, MBA and Kenneth M. Kambara, Ph.D. (LIM, based in Manhattan, is focused exclusively on the study of business and fashion.)
Birchbox gets real — with virtual reality

New York - Online beauty and grooming subscription retailer Birchbox is the latest brand to dip into virtual reality.
Mattress Firm gives customers credit

Houston – Mattress Firm Inc. is giving its customers credit.
NRF: Back-to-school spending to decrease

After spending more on school supplies and electronics in 2014, parents this year will head into the back-to-school season evaluating what their children really need before spending on new items.
Back-to-school shoppers plan to boost spending

There was good news for retailers in the International Council of Shopping Centers’ annual BTS (Back-to-School) Consumer Spending Survey.
Back-to-school at Macy's is all about boho

Macy’s is ready to help students put their best (fashion) foot forward this autumn with an omnichannel approach to back-to-school.