Skip to main content

Marketing Tactics

  • Starbucks’ Howard Schultz makes guest appearance — at Target HQ

    Starbucks founder and CEO Howard Schultz recently touched down at Target Corp. headquarters in Minneapolis as part of Target’s series of “innovation speakers.” “With Starbucks, I dreamed of building a national brand and different kind of company, achieving balance between profit and conscience, bringing people along on the journey, and impacting the communities we serve,” Schultz said. “The kind of company my parents never got the chance to work for.

  • Pier 1 profit, sales down in Q4; looks to regain footing in 2016

    Promotions, markdowns and supply chain issues took a toll on Pier in the fourth quarter as the retailer lower profits on declining sales. But the results were better than earlier projections and executives expressed confidence in the chain’s turnaround efforts.

    Pier 1’s sales declined 1.4% to $542.3 million in the quarter ended Feb. 27; same store sales fell 0.6%. Net income was $18.7 million, down from $33.1 million in the year-ago period.

  • Top executives join A&M retail roster

    Senior executives from Tuesday Morning, Bridgestone and PetSmart are among those headlining a retail conference organized by the Center for Retailing Studies at Texas A&M University’s Mays Business School.

  • Report: Kohl’s chief marketer resigns

    A shakeup in the executive ranks is reportedly occurring at Kohl’s.

    According to AdAge, Will Setliff, executive VP of marketing at the department store chain, is resigning his position the week of April 11. There has been no press release from Kohl’s or Setliff and surprisingly little coverage of his career shift outside of AdAge.

  • Simon finds new way to drive mall traffic

    Simon Property Group is adding an unconventional experiential component to its Opry Mills mall in Nashville that should add even more traffic to the already popular shopping and entertainment destination.

  • Target vets create new consultancy

    Conlego is the name of a new consulting practice established by several former Target executives who hope to leverage their experience to help companies create value through negotiations, partnership and corporate social responsibility.

    The name Conlego means “unifying people for a common purpose,” according to the pair of former Target executives who founded the firm on the premise that more value can be created by finding collaborative ways of working together on solving the business and social challenges every organizations faces.

  • Abercrombie & Fitch names J.Crew exec new head of marketing

    Abercrombie & Fitch Co. has named Ashley Sargent Price as senior VP and creative director of marketing.

    In this role, Price will oversee creative marketing for all brands (Abercrombie & Fitch, abercrombie kids, and Hollister Co.), the company`s internal photo studio, and marketing operations. She reports to Fran Horowitz, president & chief merchandising officer.

  • Study: America’s favorite grocer is…

    U.S. consumers have named their top grocery chain, and for the first time in four years it isn’t Trader Joe’s.

    Findings from an online study of more than 10,000 consumers conducted in February 2016 by Market Force Information revealed that Wegmans is America’s favorite grocery retailer. Wegmans was followed by Publix Super Markets and Trader Joe’s.

X
This ad will auto-close in 10 seconds