Wayfair reveals dates for annual 'Way Day' sales extravaganza Wayfair’s biggest sales event of the year is returning – online and in-store. Amazon bringing back spring book promotionFor the second straight year, Amazon is returning to its bookseller roots with a sales extravaganza aimed at bibliophiles. Lowe’s extends brand into digital gaming Lowe’s Companies Inc. is in a new partnership with digital interactive game provider EA Sports. JCPenney partners with 'Jimmy Kimmel Live!' to promote fashion JCPenney is teaming up with a popular late-night talk show to help spread the word that it offers on-trend fashions at affordable prices. Neiman Marcus in fragrance subscription partnership Neiman Marcus is offering a curated selection of fragrances to members of a flexible subscription program. Best Buy launches creator platform with shoppable storefronts Best Buy Co. has a new program for influencers and creators. Former Spice Girl kicking off livestream 'Billboard' book club The artist formerly known as "Ginger Spice" is helping Billboard launch a new interactive shoppable book promotion. Survey: Bad experiences a 'deal breaker' for brands; customer service key on social media It only takes two strikes for many consumers to be “out” on a brand. How to meet your customers where they are – virtually Today’s shoppers are spending more time than ever in digital spaces, and retailers need to turn them into consumer touchpoints. EXCLUSIVE Q&A: Lowe’s puts customer at center of promotions Lowe’s Companies Inc. is developing a highly tailored shopper experience to increase frequency of visits and spend. 1 2 3 4 5 Next Last