Digital Marketing

Jack in the Box Inc. is teaming up with a popular immersive gaming platform to let customers compete to get promoted to CEO – virtually.

Wayfair’s biggest sales event of the year is returning – online and in-store.

For the second straight year, Amazon is returning to its bookseller roots with a sales extravaganza aimed at bibliophiles.

Lowe’s Companies Inc. is in a new partnership with digital interactive game provider EA Sports.

JCPenney is teaming up with a popular late-night talk show to help spread the word that it offers on-trend fashions at affordable prices.

Neiman Marcus is offering a curated selection of fragrances to members of a flexible subscription program.

Best Buy Co. has a new program for influencers and creators.

The artist formerly known as "Ginger Spice" is helping Billboard launch a new interactive shoppable book promotion.