Target crosses channels to meet school shopper needs

Minneapolis – One way Target is trying to make shopping for school supplies hassle-free is with the School List Assist online hub. Currently in beta, School List Assist offers a curated assortment of the most common K-8 supplies on the list. Parents can purchase the school supplies their kids need and then pick them up in store or have them shipped to their homes.



Target is also timing its promotions to more closely reflect how families shop for back to school. Early in the season, supplies will be discounted through offers like buy one-get one (BOGO) 50% off supplies. Later in the season, promotions will focus on apparel. Target will also continue to offer additional ways to save every day through its Cartwheel mobile couponing app.



In addition, Target is partnering with social media influencers including Maddie Ziegler, actor, model and dancer; and EvanTube, the YouTube celebrity who reviews toys on his family friendly YouTube channel.



Furthermore, Target’s back-to-school campaign features a rendition of the familiar song “ABC,” by singer-songwriter Tori Kelly. Beginning July 21, fans can download the track for free at Target.com/BacktoSchool, with Target donating five dollars per download up to $3.5 million to kids in need.



“When it comes to back-to-school shopping, we heard from our guests that shopping for ‘the list’ is a top priority but also the biggest challenge,” said Jason Goldberger, president Target.com and Mobile. “School List Assist makes it easy for guests to shop for all of their back-to-school supplies with just a few clicks – giving families more time to look for the exciting things like Target’s backpacks, lunch kits and first day of school outfits.”