Brand Campaigns

Target Corp. is going all out to mark the 30th anniversary of Pokémon with exclusive merchandise, social and in-store promotions, and a little star power.

Chick-fil-A is making a big squawk for its 80th anniversary celebration.

JCPenney is launching the third installment of a seasonal campaign called “Real Big Deals” that is integrated with the new NFL pro football season.

One of the world’s largest retail giants is getting an updated look.

New survey data exclusively released to Chain Store Age by Adobe Express reveals how consumers use TikTok for brand discovery and shopping activities.

Foot Locker, Inc. is partnering with one of basketball’s most-famous franchises ahead of the 2024-2025 NBA season.

FORT WORTH, Texas — Global workwear brand Dickies has teamed up with country music group Eli Young Band. They are offering fans an opportunity to meet the band on the No Shoes Nation Tour with Kenny Chesney.