Loyalty Marketing

Family-owned rural lifestyle retailer Rural King is enhancing its rewards offering with exclusive savings, special offers and everyday benefits.

Rent the Runway Inc. has a new exclusive collection for participants in its Icon membership program.

Walmart has made its paid membership program available to consumers in Mexico, adding new benefits.

Best Buy Co. Inc. is the latest retailer to officially start the holiday shopping season before the calendar turns to November.

Sephora is renewing its branded credit card partnership with Bread Financial.

Albertsons Companies is introducing a new, lower-cost annual subscription program that links to its rewards offering.

Members of the Albertsons for U loyalty program have a new option from American Express for making purchases and earning rewards.

Consumers who shop both Walmart and Sam’s Club have a new discounted option to join both retailers’ paid loyalty offerings.

A partnership between Wildfire Systems and Badge extends rewards programs to the mobile wallets of Apple, Google and Samsung.

Wayfair is preparing to host its biggest sale event of the year.