Amazon provides new AI capabilities to advertisersAmazon brand partners have an array of new artificial intelligence-based solutions and features designed to help them better reach modern customers. Survey: Advertisers plan to increase holiday budgets on these channels...Retail marketers are getting a jump start – and spending more – on holiday ads this year. Simon launches new "It's a Simon Thing' brand campaign Simon Property Group has unveiled a new advertising campaign designed to reinforce consumers’ connection to its properties in “one connected brand story.” Instacart pilots shoppable video feed Instacart is enabling customers to shop meal ideas on its site using videos. Survey: In-store grocery ads convert to purchases for many consumers Grocery shoppers appear to be more receptive to in-store ads than ever. Raley’s connects advertisers to shoppers via in-store TVs The Raley's Companies is launching an in-store retail media network. Foot Locker debuts basketball-focused 'Hoops Lives Here' platform, ad campaign Foot Locker is putting basketball stars front and center for its latest ad campaign. Survey: Majority of shoppers likely to trust personalized ads Consumers are open to sharing their shopping data, especially when it leads to a more personalized experience. Costco to personalize online display ads at moment of product selection Costco Wholesale Corp. is fine-tuning its targeting of online ads for brands participating in its retail media network. Survey: Mobile gamers willing to spend, feel positively towards ads Mobile gaming is widely popular among consumers – and represents a growing advertising channel for brands and retailers. Survey: More than 70% of consumers say streaming is default watching method Streaming has overtaken traditional cable as the primary media viewing method for consumers – changing how retail advertisers interact with audiences. Albertsons pilots ChatGPT ads ahead of Valentine’s Day Albertsons Companies Inc. is the latest retailer to participate in an early test of advertising on a next-gen artificial intelligence platform. 1 2 3 4 Next Last
