Instacart expands partnership with Uber; delivers for Dierbergs MarketsInstacart is extending the reach of both its advertising and on-demand delivery platforms. Instacart assists brand advertisers with new AI toolsInstacart is enabling third-party advertisers on its platforms with new artificial intelligence capabilities. Dollar General adds sampling to retail media network promotions A leading discount retailer is enabling advertisers to reach its customers in a very up close and personal way. Rakuten optimizes ad campaigns with AI A shopping platform that offers cash back and rewards is launching a new advertising offering that leverages AI to enhance campaigns. Amazon selling its ad tools to other retailers Amazon is looking to expand its lucrative ad business by selling the technology that powers it to other retailers. Albertsons opens retail media network data with API, partnership The retail media arm of Albertsons Companies Inc. is making it easier for CPG participants to measure campaign results. David’s Bridal acquires video platform, launches media network David’s Bridal Inc. is looking to establish itself as a tech and media company serving the wedding industry. Hy-Vee adding digital TV to retail media network infrastructure Regional Midwest grocery/convenience chain Hy-Vee Inc. is providing a new messaging format for in-store brand advertisements. Walmart completes $2.3 billion Vizio acquisition Walmart Inc. has closed its $2.3 billion purchase of smart TV maker/streaming platform provider Vizio. Lidl US relaunches brand with new ad campaign Lidl US is embarking on a new marketing campaign to relaunch its brand with American shoppers. 1
