Wal-Mart dares Amazon comparison

Bentonville, Ark. – Wal-Mart Stores Inc. is not backing down in its challenge to the upcoming July 15 Amazon “Prime Day” event. One day after reducing the minimum online purchase for free shipping from $50 to $35 and reducing prices on thousands of online items, Wal-Mart is going a step further and guaranteeing it will offer lower prices than Amazon.



In a new promotion called “Dare to Compare,” Wal-Mart invites consumers to compare its prices on thousands of online items to those offered at Amazon. Wal-Mart guarantees its prices will meet or beat those on Amazon (not including shipping and handling), and is changing its online prices hourly to back up the guarantee.