Marketing Tactics

Barnes & Noble is giving thanks to veterans this holiday season with a one-day, in-store-only Veterans Day offer of 15% off Samsung Galaxy Tab 4 NOOK and NOOK GlowLight devices. 

This offer is available to veterans, active duty military members and their families on Veterans Day, Tuesday, November 11, at all Barnes & Noble stores nationwide.

A one-of-a-kind interactive holiday adventure awaits families in several malls across the country. General Growth Properties (GGP) today unveiled Adventure to Santa, a DreamWorks DreamPlace holiday experience that starts with Shrek, ends with Santa and blends storytelling with cutting-edge technology.

Ken O’Brien has been elevated to the role of SVP of merchandising at QVC reporting to Doug Howe, QVC’s, EVP of merchandising and planning.

In his new role, Obrien will be responsible for setting and executing QVC’s merchandising strategy for product brands across categories, as well as leading the engagement and management of QVC’s vendor community.
 

Cute cat videos and funny dog tricks are everywhere on the Internet so it only stands to reason that Petco would unleash customers’ creativity with an Instagram contest as part of a larger holiday initiative.

Petco is encouraging shoppers to enter its holiday photo contest from Nov. 23 to Dec. 18 by submitting photos of their pets showing holiday spirit by following @petco and posting photos with #JoyLovePetsContest on Instagram. A winner will be selected every Friday and will receive a $1,000 Petco gift card.

Dollar General will honor veterans and their families with a special 11% discount on all qualifying purchases, in-store and online, on Tuesday, November 11, 2014.

New website BeautyKind.us will enable consumers to give back just by making purchases.  Whether it’s shopping for makeup, skincare, fragrances, hair or nail products, 5% of the purchase price of every product will be donated to the charity of the consumer's choice. The unique shopping platform “We-Commerce” was created to integrate cause within commerce and bring the beauty community together for the greater good.

El Segundo, Calif. -- Skincare brand Murad has opened its first stand-alone retail store, on West 3rd Street in Los Angeles.   

Mateo, Calif. -- ShopRunner announced a new partnership with Alipay which will pave the way for Chinese online shoppers to buy directly from U.S. retailers’ ecommerce sites. Alipay is China's leading e-payments provider and is widely used by hundreds of millions of Chinese online shoppers.  

Alpharetta, Ga. -- Columbia Sportswear Company opened its first-ever store dedicated to its performance fishing gear (PFG) at the Avalon Mall in Alpharetta, Ga. Columbia’s PFG collection is inspired by the performance, style and comfort needs of professional and recreational anglers of all ages.   The 3,176-sq.-ft. store has a clean design, boutique feel and digital integration that includes an interactive knot-tying station.