QVC names O’Brien SVP merchandising

Ken O’Brien has been elevated to the role of SVP of merchandising at QVC reporting to Doug Howe, QVC’s, EVP of merchandising and planning.



In his new role, Obrien will be responsible for setting and executing QVC’s merchandising strategy for product brands across categories, as well as leading the engagement and management of QVC’s vendor community.



“At QVC, we curate an ever-changing mix of high-quality products, brought to life through storytelling by our hosts, product experts, celebrities, entrepreneurs and business owners,” said Howe. “With Ken’s solid track record of driving strong results, QVC will continue to bring the joy of discovery to millions of homes by offering brands that surprise and inspire our customers.”



Since joining QVC in 2000, O’Brien has held merchandising roles of increasing responsibility. He most recently served as vp of merchandising where he helped drive growth of helped drive growth in QVC’s home products category. Prior to that, as the director of merchandising for home products, O’Brien created strategies to elevate QVC’s kitchen electric and gift areas by introducing new brands, concepts and categories. He was also instrumental in developing QVC’s brand acquisition strategy for home products, by procuring and introducing notable household names, such as Keurig, Dyson and Vitamix.