Marketing Tactics

Months after trumping Hot Topic with a better offer, GameStop has officially acquired Geeknet for $140 million.

Kohl’s is looking to make a difference in the lives of many of its customers with a vast volunteer effort involving all its stores, thousands of its employees and 160 hospitals.

Louisville, Colo. – When it comes to filling their tanks, consumers are most satisfied by two retailers.

Wawa and Costco are the most satisfying gas station/convenience store and wholesale/grocery/big box retailers for fuel, respectively, according to a new survey of 6,935 U.S. consumers by Market Force Information.

Menlo Park, Calif. – Facebook is increasing its buy-in for the high-stakes poker game of social commerce.

According to BuzzFeed, Facebook has begun piloting online storefronts located within the pages of a number of retailers.

Digital promotions platform RetailMeNot has found a new partner to provide retailers with enhanced marketing analytics. 

Dubuque, Iowa — A family-owned, fourth-generation fashion retailer located in Dubuque, Iowa, is using state-of-the-art LED lighting.

Graham's Style Store has updated its ambience and added a big dash of sparkle with the help of new lighting from Amerlux.

"Our clothes didn't change, our lighting did," explained Ben Graham of Graham's Style Store. "We redesigned Graham's to entice a whole new generation.”

Seattle — Ever wondered what a 15-story-tall Instagram post would look like? Well, thanks to Nordstrom, the wait is over.

New York – Dan Berthiaume, senior editor of Chain Store Age, recently participated in a one-hour panel discussion, “Today’s Retail CMO – A New Outlook,” sponsored by SAP as part of its “Coffee Break with Game-Changers” Internet radio series. The discussion, broadcast live on the VoiceAmerica Internet media service, focused on how advances in cloud and digital technology are transforming the role of the chief marketing officer in retail.