Marketing Tactics

Periscope and Eversight partner for innovation
Eversight, the provider of cloud-based software has partnered with Periscope, a McKinsey Solution, to bring promotion “Offer Innovation” to the retailers and consumer goods manufacturers in the U.S. and abroad.

Through this partnership, Periscope and Eversight will deliver a comprehensive set of software and service solutions which enable companies to innovate in-store promotions by digitally testing unique offers with real shoppers.
Sears says ‘yes’ to rugs
SearsRugs.com is the name of a new online marketplace that promises to make shopping for high end affordable rugs easy and fun.

The site launched recently and promises access to tens of thousands of the best handmade and machine-made rugs from around the world. SearsRugs.com, a licensee of Sears Holdings, said it is working with the retailer to provide an easy and fun shopping experience and indicated the relationship would give SearsRugs.com a substantial position in the online rug market.

Bulbs.com promotes efficiency through rebates

Bulbs.com, is set to help businesses save big when switching to energy efficient lighting products.

A leading online lighting supplier is launching its new National Utility Rebate Program initiative to help qualifying commercial customers participate in available utility rebate incentives for lighting products throughout the United States.
Academy plans a happy Thanksgiving

Academy Sports and Outdoors' 186 locations won’t be open Thanksgiving Day, but the retailer does have other operational and promotional strategies planned including a 5 a.m.Black Friday opening.

The $4 billion retailer said it was continuing its longstanding practice of not opening on Thanksgiving Day. Instead, leading up to Thanksgiving Academy plans to provide customers access to shop its Black Friday deals early through three major sales events – Early Access, Black Friday Starts Now, and Black Friday.
Opus Group completes four Gander Mountain stores

Minneapolis -- The Opus Group announced the completion of four projects for St. Paul, Minnesota-based retailer Gander Mountain. Opus built three new 52,000-sq.-ft. Gander Mountain stores in Augusta, Georgia; Newnan, Ga. and Algonquin, Ill.; and managed renovations of the retailer’s 96,275-sq.-ft. store in Forest Lake, Minn.
Earthwerks adds new head of product development and marketing strategy

Houston -- EarthWerks flooring has added an additional position for the company. Lindsey Nisbet will join as head of product development and marketing strategy. Nisbet will be focused on designing and developing new LVT products as well as determining the best ways to market and merchandise our line with our distribution and dealer network.
Eloquii’s Fast-Fashion Take on Plus Sizes

Fast-fashion for plus-sized women: That’s what eloquii.com is on a mission to deliver. While a retail format that offers runway-inspired looks for shoppers sized 14 to 24 is a no-brainer, the concept is practically radical in fast-fashion retailing.
RetailROI Rallies Retail Industry to Combat Ebola

Responding to the Ebola virus that has ravaged West Africa, RetailROI has launched a major campaign to help fight the disease in Liberia. Working with its partner charities operating in Liberia, including More Than Me and Love In Action, the #RetailFightsEbola campaign is rallying retailers, manufacturers and individuals to provide much-needed medical and hygienic supplies to Liberia.
RetailROI’s goals are two-fold:
Live from New York: SuperSaturday showcases RetailROI, top retail trends

Anyone planning to attend the NRF Convention Jan. 11-14, 2015, should consider arriving one day early to attend another event that is chock-full of information and industry expertise: SuperSaturday. Each year, RetailROI independently offers SuperSaturday, a one-day event held the Saturday before the official Sunday kickoff to the NRF Convention.

This year, SuperSaturday falls on Jan. 10. Held at the PwC Auditorium in Manhattan from 8 a.m.
RetailROI Offers At-Risk Kids Necessities and Hope

Industry uses strengths to aid children in need

Modern retail is a global effort to provide consumers with the goods and services they need.
Eddie Bauer opening holiday pop-up with Twitter-activated vending machine

Seattle -- Eddie Bauer is opening a pop-up store in New York City on Thursday, Nov. 6. The pop-up will be open through Feb. 14, 2015 and transform into a permanent flagship store to reopen in spring 2015. The store is located in the Union Square area of Manhattan.
Paul Frank to open omnichannel holiday pop-up store

Los Angeles -- Lifestyle brand Paul Frank is launching a pop-up shop at the Paramount Hotel in New York City, now through Jan. 30, 2015, with omnichannel features. Customers can participate in two digital activations featuring the face of Paul Frank, Julius the monkey.