Columbia Sportswear opens store dedicated to performance fishing gear

Alpharetta, Ga. --Columbia Sportswear Company opened its first-ever store dedicated to its performance fishing gear (PFG) at the Avalon Mall in Alpharetta, Ga. Columbia’s PFG collection is inspired by the performance, style and comfort needs of professional and recreational anglers of all ages.



The 3,176-sq.-ft. store has a clean design, boutique feel and digital integration that includes an interactive knot-tying station.



“Atlanta is an ideal market to launch our first-ever PFG store,” said Shawn Cox, Columbia’s senior VP of retail. “People in the Southeast enjoy a lifestyle that includes a wide variety of outdoor activities anchored around the water and the sun. PFG helps them enjoy those activities longer, whether on college campuses or along coastal waters.”