Beauty site connects commerce and cause

New website BeautyKind.us will enable consumers to give back just by making purchases. Whether it’s shopping for makeup, skincare, fragrances, hair or nail products, 5% of the purchase price of every product will be donated to the charity of the consumer's choice. The unique shopping platform “We-Commerce” was created to integrate cause within commerce and bring the beauty community together for the greater good.

"We created BeautyKind.us to be more charitable and more rewarding than anything in the category," said Hil Davis, co-founder of BeautyKind. "At its core, BeautyKind represents three things: the most rewarding way to buy beauty products in the industry, an effortless and viral fundraising platform and a business model that empowers consumers, communities and influencers. BeautyKind.us aims to reshape how consumers shop for brands in the 21st century."

The new site also offers a loyalty program where up to 5% of every purchase will be given back to consumers in the form of "Beauty Points" as a reward for buying and sharing within their social community.

On the site, consumers will be encouraged to develop their own cause circle through a 'Share' option that generates a personalized link which they can distribute via a personal email or on their social media platforms. Consumers can redeem their Beauty Points for additional donations, products, samples, expedited shipping or as a debit card.

BeautyKind.us is the first beauty website that will unite consumers, beauty brands, influencers and causes to create a shift in how businesses deliver both emotional and physical brand benefits, according to the company.