Marketing Tactics

New York - Harry & David has selected MWW Public Relations to serve as its official public relations agency. To help drive Harry & David's brand relevance among target consumers, MWWPR is charged with developing and implementing a strategic communication plan that focuses on media and influencer engagement and strengthening Harry & David as a household name.

West Sacramento, Calif. – Raley’s Supermarkets is considering hitting the big city. According to The Sacramento Bee, Raley’s is evaluating the launch of a smaller “farmer’s market” store format aimed at hip urban dwellers.

The format would focus on healthy and locally produced items. If Raley’s goes ahead with the concept, it could take up to two years to roll them out. Raley’s is considering opening two of the urban stores in downtown Sacramento.

New York – Macy’s Inc. is attempting to make charitable donations fashionable. The retailer’s new Fashion Pass program provides customers 15%-20% off storewide, plus $10 off a $30 purchase, when they give $5 at the register from July 22 to Aug. 15.

Office Depot Inc. is focusing on attracting de-cluttering consumers as the retailer awaits regulatory approval of its merger with Staples.

Office Depot announced it is launching Perch by Urbio, a new line of organization products for the home or office, available now in both Office Depot and OfficeMax retail locations and online at officedepot.com.

Aliso Viejo, Calif. – Count Johnny Rockets among those looking forward to starting college later this year. Johnny Rockets is launching a further expansion into college and university campuses through its Express prototype.

Johnny Rockets Express, a quick-service prototype aimed at universities, airports, malls and other entertainment destinations, offers flexible floor plans with options ranging from a 150-sq.-ft., free-standing kiosk to a 1,100-sq.-ft. restaurant.

Donald Trump contends he doesn’t forget and that could be a bad thing for Macy’s now that polls show the businessman turned politician leading a crowded field of Republican presidential hopefuls and using campaign stops to belittle the department store chain.

Schaumburg, Ill. — Woodfield Mall, a Simon-owned and operated center with nearly 300 retail, dining and entertainment options, is adding new stores and updating its interior.

 New retailers added in 2015 include Flight 23 at Footaction, Fly Zone at Kids Foot Locker, rue21 and the first-in-state location for SIX:02.

The center also announced the future addition of ivivva athletica, coming this summer, as well as Zara and Timberland, both scheduled to open this fall.

Mall of America is adding a big experiential retail destination.