ShopRunner in partnership with Alipay for U.S. retailers
Mateo, Calif. --ShopRunner announced a new partnership with Alipay which will pave the way for Chinese online shoppers to buy directly from U.S. retailers’ ecommerce sites. Alipay is China's leading e-payments provider and is widely used by hundreds of millions of Chinese online shoppers.
The new partnership combines ShopRunner’s marketing expertise and proprietary checkout capabilities on retailers’ e-commerce sites with Alipay’s ePass payment and logistics solutions to connect high-value Chinese consumers to U.S. retailers.
The ShopRunner-Alipay partnership enables Chinese consumers to shop and buy the same assortment available to U.S. consumers through the retailer’s e-commerce sites and have it reliably shipped to them. It gives retailers a channel to serve Chinese consumers using their existing infrastructure and leveraging ShopRunner’s knowledge of both markets. The service launches with a select group of existing ShopRunner merchants and is expected to expand rapidly over the coming months.
“ShopRunner’s ability to drive growth, profitably for our retail partners has increased dramatically this past year with the rapid expansion of our member base as well as the launch of our first cross-border program with Alipay in China. This particular offering will help to eliminate many of the obstacles that have stood between our retail partners and the dynamic China domestic market,” said Scott Thompson, CEO of ShopRunner.
As part of its plan to attract and engage Chinese consumers, ShopRunner has hired Ming Yang, former chief digital officer of Best Buy China and a VP with Amazon China, as country manager for its China business and has opened an office in Shanghai.
In other news, ShopRunner announced that it has added Eddie Bauer, Bergdorf Goodman, Narciso Rodriguez, Neiman Marcus Last Call, and L Brands to its roster of retail partners. The company is working to deliver its suite of VIP shopping benefits to the best online shoppers ahead of this year’s holiday season to create a seamless shopping experience for its members. These features include unlimited free two-day shipping, quick and easy check out, hassle-free returns and exclusive members-only deals.
“ShopRunner has been a strategic partner for Neiman Marcus over the past year,” said John Koryl, president of Neiman Marcus Stores and Online. “We are excited to expand our partnership with ShopRunner by adding other portfolio brands including Last Call and Bergdorf Goodman to the ShopRunner network in advance of the holiday season.”