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Marketing Tactics

  • Macy’s makes giving fashionable

    New York – Macy’s Inc. is attempting to make charitable donations fashionable. The retailer’s new Fashion Pass program provides customers 15%-20% off storewide, plus $10 off a $30 purchase, when they give $5 at the register from July 22 to Aug. 15.

  • Office Depot targets de-cluttering consumers

    Office Depot Inc. is focusing on attracting de-cluttering consumers as the retailer awaits regulatory approval of its merger with Staples.

    Office Depot announced it is launching Perch by Urbio, a new line of organization products for the home or office, available now in both Office Depot and OfficeMax retail locations and online at officedepot.com.

  • Johnny Rockets goes to school

    Aliso Viejo, Calif. – Count Johnny Rockets among those looking forward to starting college later this year. Johnny Rockets is launching a further expansion into college and university campuses through its Express prototype.

    Johnny Rockets Express, a quick-service prototype aimed at universities, airports, malls and other entertainment destinations, offers flexible floor plans with options ranging from a 150-sq.-ft., free-standing kiosk to a 1,100-sq.-ft. restaurant.

  • Southeastern Grocers to donate $3M to Wounded Warrior

    BI-LO, Harveys and Winn-Dixie grocery stores raised an impressive $3 million over the Fourth of July weekend to support the Wounded Warrior Project Independence Program.

  • Randolph Mall welcomes two new retail tenants

    Chattanooga, Tenn. - Ross Dress for Less and Ulta Beauty are coming to Randolph Mall in Asheboro, North Carolina. The two new stores will be situated in the former J.C. Penney location.  

    Construction is expected to begin in October with the grand opening for both stores scheduled for 2016. Randolph Mall is a 400,000-sq.-ft. mall featuring more than 40 specialty stores and is anchored by Belk, Dunham’s Sports, and Sears.

  • Tech Bytes: Three Lessons from Amazon Prime Day

    Now that the dust is clearing from the Amazon Prime Day sales “holiday,” we can take a look back at this unique retail event, which livened up the typical lull of mid-summer. Let’s review three initial lessons the retail industry can learn from what some observers called the “summer Black Friday.”

    Every Day can be a Holiday

  • Skechers gets omnichannel with Twinkle Toes

    Skechers is teaming up with a U.S. toymaker to execute an omnichannel launch of a new line of dolls based on the retailer's most popular character.

    The initial launch of the Twinkle Toes line includes four unique dolls that stand 6.5-inches in height dressed in colorful, fashion-forward outfits and light-up Skechers Twinkle Toes shoes that complement their bright personalities.

  • Alibaba gives CPG giant direct access to Chinese customers

    Hangzhou, China - Alibaba Group is providing the Chinese arm of a major global CPG company direct access to the Chinese consumer market. Alibaba and Unilever China are launching a comprehensive strategic partnership focused on areas including rural China penetration, cross-border e-commerce, Big Data-driven advertising, and supply chain optimization.

    This agreement builds on a partnership that started five years ago with a single Tmall store. Through this strategic partnership, Alibaba Group and Unilever China will work together to:

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