Marketing Tactics

New York City -- The Limited will enter the women’s plus-size business, Women’s Wear Daily reported. The new offering, called eloquii by The Limited, will launch online in October, with stores to follow next year, the report said. 

The merchandise mix will include sportswear, dresses and accessories, with sizes ranging from 14W to 24W.

SEATTLE — Walmart announced that ihas been selected as one of the Washington Green 50 list by Seattle Business Magazine as part of its annual Green Washington Awards competition. Walmart was a finalist in the retail category.

ORLANDO, Fla. — Winn-Dixie on Wednesday expanded its Fuelperks! rewards program throughout central Florida, incorporating 62 Winn-Dixie stores in Orlando and Daytona, Fla., areas into the program.

As part of the program, the Winn-Dixie customer reward card has been redesigned to include a magnetic stripe on the back, similar to a debit or credit card.

Washington, D.C. -- Halloween celebrations will be booming this year as more people than ever are expected to partake in traditional festivities. According to NRF’s 2011 Halloween Consumer Intentions and Actions Survey conducted by BIGresearch, seven in 10 Americans (68.6%) plan to celebrate Halloween, up from 63.8% last year and the most in NRF’s 10-year survey history.

PITTSBURGH — GNC Holdings on Wednesday announced that Jenn Brown, two-time Emmy Award-winning sports journalist, has joined the GNC LiveWell team as its newest brand ambassador.

Chicago -- Burberry, Walgreens, Ralph Lauren’s Roger Farrah and Tesco were among the winners at the annual Oracle World Retail Awards, which took place on Tuesday during the annual World Retail Congress in Berlin.

Burberry took home the Retailer of the Year Award. The luxury brand was cited for its far-sighted leadership, professionalism and a compelling offer across multiple platforms.

WASHINGTON — Halloween will be a popular holiday this year, according to the National Retail Federation, as more consumers this year are expected to partake in traditional festivities.