Marketing Tactics

Canton, Mass. -- Casual Male Retail Group has opened its eighth DestinationXL (DXL) location to date, in Westport, Conn. DXL is Casual Male’s new superstore format, housing Casual Male’s four existing apparel businesses: Casual Male XL, Rochester Big & Tall, Shoes XL and B&T Direct.

The company plans to open up to 12 DXL stores during the balance of 2011, another 20-30 stores during 2012 and approximately 100 stores over a four to five year period.

SACRAMENTO, Calif. — Walmart is taking its commitment to renewable energy to new levels in California. The chain announced plans to install solar panels on up to 60 additional stores in the Golden State. The initiative, done in partnership with SolarCity, expands the company’s solar portfolio to more than 75% of its locations in California.

This fall, Indianapolis-based Simon Property Group will bring high-energy runway shows and events to shoppers across the nation with “Simon Fashion Now,” a series of free events held at select Simon shopping centers.

Earlier in September, Simon Fashion Now kicked off in Houston – at The Galleria – and the tour will continue at Simon properties in Boca Raton, Fla. (Town Center at Boca Raton); Burlington, Mass. (Burlington Mall); Garden City, N.Y. (Roosevelt Field); and Charlotte, N.C. (SouthPark).

Framingham, Mass. -- Staples has partnered with Martha Stewart Living Omnimedia to create a new line of home office items that have female appeal.

The line, to be called Martha Stewart Home Office, will be made by Avery Dennison Corp. and will include some 300 products. The items will make its debut in Staples stores in early 2012.

By Josh Green, CEO, Panjiva

FRAMINGHAM, Mass. — Staples announced that it has teamed up with Martha Stewart Living Omnimedia and Avery Dennison to create a new line of home office products.

The Martha Stewart Home Office with Avery product line will debut in early 2012 with more than 300 SKUs across multiple product categories, which will be sold exclusively at Staples.

WAYNE, N.J. — Toys"R"Us announced that it plans to hire more than 40,000 employees to staff its U.S. stores and distribution centers this holiday season, as the company anticipates another busy Christmas across all of its shopping channels. This number is in line with previous years, when the company hired between 35,000 and 45,000 seasonal workers. Throughout the coming months, the company said it will continue to assess its staffing needs and add more employees, as necessary.

New York City -- Facebook will announce that it is adding a “Want” button to its wall during its developers conference later this week, according to techcrunch.com.

The launch of the new social commerce button will be accompanied by the addition of several other buttons, including “Read,” “Listened” or “Watched”  various pieces of content.