Marketing Tactics

MOORESVILLE, N.C. — Lowe's announced that for the 2011 to 2012 school year it will donate more than $4 million to support education. 

Through its Lowe's Charitable and Educational Foundation, the company is providing funds for school systems across America through Lowe’s Toolbox for Education grants; Teach for America; Project L.I.F.T; Hispanic Scholarship Fund; Thurgood Marshall College Fund; Lowe’s Scholarships and Carl Buchan Scholarships.

Morrisville, N.C. -- Macy’s and  J.C. Penney Co. rank as the nation’s top “local” advertisers, according to a new report from RSR Research. The study, “The Local Approach: The State of Localized Advertising in Retail,” finds most major retailers are missing huge opportunities to drive store traffic through localized digital advertising campaigns.

WAYNE, N.J. — Ahead of the holiday season, Toys"R"Us has announced the redesign of Imaginarium, further emphasizing its focus on exclusives this year. The company has revamped Imaginarium, the company's exclusive, specialty learning brand. The brand has been given an updated logo and 50 new products designed to promote childhood development by stimulating visual, auditory and manual senses. Toys"R"Us announced that it is inviting customers to experience the Imaginarium redesign at special in-store shops beginning Oct.

ATLANTA — Home Depot announced that it has teamed up with Habitat for Humanity International for a new joint program, Repair Corps, to remodel and renovate the homes of U.S. military veterans. With $1.5 million in funding from The Home Depot Foundation, volunteer assistance from Team Depot, The Home Depot's associate-led volunteer force, and technical assistance from Habitat for Humanity International, the goal of Repair Corps is to provide Habitat affiliates across the country with the resources to repair the homes of nearly 100 veterans and their families.

Pittsburgh -- Dick’s Sporting Goods announced it is opening two stores this week, in Yonkers, N.Y., and Norcross, Ga.

The Yonkers location will be the retailer's 32nd store in the state of New York and their 458th nationwide. The Norcross location will be the retailer's fifteenth store in the state of Georgia and their 459th nationwide.

 

Target’s website was among the 50 most heavily trafficked U.S. web properties during August, according to comScore Media Metrix. The online measurement service showed Target.com with 26.5 million unique visitors for the month, which earned it the 46th position on the list.