Marketing Tactics

Chicago -- Meeting the needs of aging consumers offers retailers and brand marketers a major opportunity going forward, according to a new study by global management consulting firm A.T. Kearney.

Mature consumers form a worldwide market segment that spent $8 trillion in 2010 and will be spending $15 trillion annually by the end of this decade, the study estimated. Based on current worldwide demographic trajectories, in five years there will be more people over the age of 60 than under five; in 30 years, there will be more people over 60 than under 16.

WESTBOROUGH, Mass. —  BJ's Wholesale Club announced that it is partnering with 13 of the country's leading cancer centers to host picnic luncheons to educate guests about breast cancer. This is the sixth year BJ's is hosting these "Pink Picnic" events, which will feature a doctor or specialist from a partner hospital and an inspirational speaker, who will share her experience with the disease, the company reported.

New York City -- Office Depot will celebrate the grand opening of its new store in Austin, Texas, on Sept. 27.

The new store features a number of upgrades designed with the customer in mind, including colorful and clear signage, and carpeted floors for a warmer feel. The floor plan is simple to navigate with a layout that is intuitive, logical and convenient for the customer to shop.

SCHAUMBURG, Ill. — New research from Nielsen shows consumers will be practical and focused on value during the upcoming holiday season, which bodes well for Target as one on the nation’s leading toy retailers and top destination for gift givers.

The fashion blogosphere have been overrun with complaints about how Target botched the launch of its latest and exclusive limited-time collection, Missoni for Target. And shoppers across the nation have taken to Facebook, Twitter and other sites to share their frustrations. The folks who seem to be the most put-out are those that ordered goods online. After experiencing long delays and going through any number of hurdles before they were even able to place an order, many are now being told that their orders will be delayed or, even worse, cancelled.

WASHINGTON, D.C. — The Grocery Manufacturers Association and the Food Marketing Institute have launched a new consumer education campaign around the front-of-pack nutrition labeling system launched in January by the food and beverage industry.

The Facts Up Front consumer education campaign will launch in early 2012, as consumers will see the new icons on a majority of products in the marketplace, the associations announced. The campaign will also be supported by a new website, www.factsupfront.org.

New York City -- Apparel designer Yigal Azrouel will open its first freestanding store, for its Cut25 lower-priced, younger collection, in the Soho South area of Manhattan.

Prudential Douglas Elliman’s Retail Group arranged a lease at 129 Grand Street, between Broadway and Crosby Street, for the new store. The opening date hasn’t yet been announced.

 

Schaumburg, Ill. -- Online, club, dollar, toy and consumer electronics retailers, as well as categories such as gift cards, technology, vacations and toys, will all perform well this season, according to Nielsen’s fourth-annual Holiday Shopping Sales Survey.

Across all income levels, only 5% of U.S. households plan to spend more this year, with affluent households (those earning $100,000 or more) leading the way.