Marketing Tactics

Mount Shasta, Calif. – Following the lead of Pinocchio, online puppet and educational toy retailer ePuppets Inc. is joining the “real” world.

E-Puppets will open its first physical store on July 4, in its headquarters town of Mount Shasta, California.

Dublin, Calif. -- Ross Dress for Less will open two new stores in the Raleigh, North Carolina, area on July 18.  The stores are located in the Wake Forest Crossing in Wake Forest, 15 miles northeast of downtown Raleigh, and the Shops at Cameron in Sanford, 50 miles southwest of Raleigh.  

These openings are part of the retailer’s 2015 expansion program, totaling approximately 70 new locations during the year.  
 

Having passed the calendar’s mid-point, we thought it would be interesting to take a look at the top 10 most-viewed stories of the year (to date) on Chainstoreage.com.

Click here.

HSN is celebrating its 38th year as a direct-to-consumer content retailer by having a party in Margaritaville.

HSN's fast-growing Margaritaville brand will launch on HSN on July 3 with an assortment of exclusive and curated products that capture the escapism of island living. Viewers can enjoy "It's 5 O'clock Somewhere" Margaritaville programming highlighting the branded merchandise that introduces the island mindset to every home.

Best Buy is putting a spotlight on the way technology is impacting home appliances.

New York – Aeropostale Inc. is expanding in Asia through new licensing agreements in India and Indonesia. The company plans to open stores in India through a licensing agreement with Arvind Lifestyle Brands Ltd., and in Indonesia through a licensing agreement with PT Mitra Adiperkasa TBK (MAP).

Seattle – Lovers of the great outdoors in the Cleveland and Philadelphia areas have something else to celebrate as Independence Day approaches.

Outdoor gear and apparel retailer announced it will open new stores in fall 2016 in Cleveland and in King of Prussia, Pennsylvania.

Pinterest is rolling out its “Buyable Pins” feature, which allow consumers to purchase items directly from Pinterest visual displays, to users of its iPhone and iPad apps. This gives retailers a new avenue to engage digital consumers, while e-commerce platforms like Amazon, eBay, Google and even Wal-Mart Marketplace have a new competitor.