Marketing Tactics

Frascotti named top toy exec at Hasbro
Global branded play leader Hasbro, Inc. today announced the promotion of John Frascotti to the newly-created position of president, Hasbro Brands, effective immediately.

In this new role, Frascotti assumes the additional responsibilities of worldwide product development and now oversees all of the company’s global marketing and design and development teams. By combining the teams, the company will continue to drive strong innovation, maximize operational efficiency, facilitate greater collaboration and streamline decision-making.
Land O’Lakes challenges food leaders
Ensuring the roughly nine billion people who are estimated to inhabit the planet by 2050 have enough to eat is a big challenge. That’s why Land O’Lakes has introduced new program to fund big ideas from future food leaders.

Housewares get “inspired”

A new online resource created by the International Housewares Association (IHA) delivers fresh content on emerging home trends and housewares products.

The site, IHAInspiredHome.org, offers compelling information and ideas across a broad spectrum of home lifestyle categories, enabling consumers to connect directly with brands and companies that can meet their housewares needs.
Shaq-A-Clause and Toys”R”Us spread holiday cheer

The holidays will be a little more joyous this year for some of the 14.7 million U.S. children living in poverty.
And the most-loved brands of millennials are…

St. Louis -- Nike, Apple, Samsung, Sony, and Walmart are the top five “most beloved” brands of millenials in a report by digital advertising agency Moosylvania. The 2015 Top 50 Millennial Brand Ranking Report is based on panel studies of 1,500 millennials (defined as aged 14 to 35).
Intel opens in-store “experience” shops in 50 Best Buy locations

Santa Clara, Calif. -- Intel debuted “The Intel Experience” in-store shops in 50 Best Buy locations nationwide. The hands-on “experience zone” gives shoppers the opportunity to try, explore and play with the latest, cutting-edge technologies from 3-D printing to digital disc-jockey remixing.
American Eagle Outfitters tests in-store impact of shopBeacon

Redwood City, Calif. -- Shopping app Shopkick reported on results of its end-to-end, iBeacon compatible technology, shopBeacon, with inaugural partner American Eagle Outfitters. The teen retailer installed shopBeacon technology at over 100 locations and has tested its impact on shopper behavior over the past months.
Survey: Millennials seek expert help

Cincinnati –- Millennial consumers age 18-29 seek sessions with experts to assist the purchase process. According to U.S. consumer survey research conducted by LoyaltyOne in September 2014, 84% of Millennials said that being able to redeem rewards/loyalty program points for a session or consultation with a chef or nutritionist would motivate them to shop more with that grocer.
Bilingual “virtual” shopping consultants deployed at Miami International Airport

Bay Shore, N.Y. -- MIA Concessions has deployed advanged digital signage in Miami International Airport’s (MIA)) South Terminal in the form of bilingual digital passenger assistants. The technology, from Tensator, provides passengers with high-tech virtual shopping consultants and also serves as an advertising vehicle for shops and restaurants to reach high multi-lingual air travelers to Miami.
Amazon to open pop-ups in San Francisco, Sacramento

Seattle –- Amazon.com will open a holiday pop-up store at San Francisco Westfield Centre, in San Francisco, on Wednesday, Oct. 22, according to the San Francisco Business Journal.
IBISWorld: Halloween sales to reach $7.29 billion

New York -- Total Halloween sales are expected to grow 3% to total $7.29 billion in 2014, due to improving economic conditions and employment levels. According to a new study from market research firm IBISWorld Inc., costume sales are expected to rise 6% to $2.76 billion, spurred by more theme parties and social media photo sharing.
Dunkin’ Donuts plans 40 new Michigan stores

Canton, Mass. –- Dunkin’ Donuts plans to open 40 new restaurants in Michigan during the next several years, in addition to more than 60 currently operating in the state. The retailer continues to recruit franchise candidates there with an emphasis on Flint, Lansing and Traverse City.