Report: Total online Thanksgiving Day sales to top $1 billion

Wilmington, Del. --Total online Thanksgiving Day sales will top the $1 billion mark this year for the first time ever, increasing year-over at least 23.4%, with most purchases made after 6 p.m., according to BestBlackFriday.com, a website providing information regarding holiday sale pricing, shopping tips and news.



But while shopping on Thanksgiving may be growing in popularity, Black Friday is the still the king, according to BestBlackFriday.com.



“We predict a 19.7% increase in online total sales on Black Friday as we expect the total purchasing figures to rise from $1.198 billion in 2013 to $1.434 billion in 2014,” the company said.



BestBlackFriday.com provides estimates for total sales for Thanksgiving and Black Friday, both online and in traditional offline brick & mortar locations. To see more of its 2014 predictions, click here.