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Marketing Tactics

  • RadioShack is far from dead

    RadioShack plans to enhance its in-store experience and deliver an exciting new product mix now that it has $75 million in new funding.

    General Wireless Operations Inc., doing business as RadioShack, has completed new financing consisting of a $50 million asset-based lending credit facility led by RBC Capital Markets and a $25 million first-in last-out term loan led by Great American Capital Partners.

  • Amazon.com’s new day for deals is ‘Prime’ promotion

    Amazon.com’s latest gambit to encourage shoppers to buy a $99 Prime membership and goose second quarter sales involves the creation of quasi-holiday called “Prime Day.”

  • Here’s why retailers’ social media activity is so important

    Dallas – A retailer’s social media activity has a greater impact on shoppers than the company’s website.

    That’s one of the findings of the Digital Shopping Tool Impact Study 2015 from marketing technology provider Epsilon. The platform shoppers cite as most influential to their shopping decisions is Facebook, although Pinterest and Google+ are strong contenders.  

  • How Indoor Positioning Services Using LEDs Benefit Shoppers and Retailers

    A harried mother in the baking aisle can’t find lemongrass spice. A teenager in the junior department can’t decide which T-shirt to buy. A family in sporting goods is disappointed that the tent for their camping trip appears to be out of stock.

  • Changing the world, one school supply at a time

    Staples is shaking up the back-to-school aisle with an innovative promotion that makes a difference for children around the world.

    The company is partnering with Me to We and Free The Children to help children around the world by allowing customers to digitally track how their purchase makes a difference. 

  • Active engagement is key on path to purchase

    New research from global marketer Epsilon sheds fresh insight on how to influence shoppers on an increasingly convoluted path to purchase.

    The firm surveyed 2,800 consumers for its “The Digital Shopping Tool Impact Study 2015” which examined how people are shopping, what’s guiding their purchasing decisions and what tools they are using before, during and after purchase. The research revealed a noticeable shift towards mobile and social digital tools that is changing the very nature of the shopping process.

  • Lids will keep playing ball with MLBPA

    Indianapolis - Lids Sports Group will continue living out the childhood dreams of countless consumers by “playing ball” with Major League Baseball players. Lids has reached a licensing agreement extension with the Major League Baseball Players Association (MLBPA) granting the sportswear retailer licensing rights to embroider the names, numbers and autographs of MLBPA players on New Era MLB-licensed caps.

  • Best Buy gets techie with Samsung

    Best Buy is putting a spotlight on the way technology is impacting home appliances.

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