Staples exec joins omnichannel furniture firm

Kyle Marchesseault was named director of marketing at Blueport Commerce, a company that describes itself as the omnichannel solution for the $78 billion furniture industry.



Marchesseault spent the past seven years at Staples, most recently serving as director of digital marketing where he oversaw digital marketing efforts supporting U.S. online, stores, and contract sales at Staples. During his time at Staples, Marchesseault managed numerous digital marketing channels, most recently overseeing strategy and execution of paid search programs and working with the ecommerce team to manage data and analytics to drive marketing programs. Prior to Staples, he served as a media planner and then media supervisor at Digitas.



“Kyle’s experience working for Staples, one of the most successful omnichannel retailers, will be of tremendous value to Blueport and our retail clients as we continue to add the largest furniture retailers in North America to our platform,” said Carl Prindle, president and CEO of Blueport Commerce.



According to Marchesseault, effective digital marketing encompasses a wide spectrum of competencies and Blueport excels at providing value-added services such as data and analytics that allow retailers to create and capitalize on an omnichannel approach.