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Disney inspiring kids to eat healthy


Disney’s Frozen and Marvel’s Spider-Man characters are being used by the entertainment company’s consumer products group to get kids to eat more apples.

Disney Consumer Products said the licensed apple initiative is part of an ongoing effort to continue to introduce new “better for you” foods featuring some of its most popular characters to inspire kids worldwide to eat more fruits and vegetables and lead a healthier lifestyle. In fact, more than 4.1 billion servings of Disney-branded fruits and vegetables have been served in North America since the company created the program in 2006.

“Beyond the toy aisle, Frozen is also keeping the produce section fresh and cool,” said John T. King, vp of consumables licensing for Disney Consumer Products. “The global appeal of our stories and characters gives Disney Consumer Products an opportunity to continue to expand our produce portfolio and empower parents with more nutritious food options for their kids.”

According to Disney, its summer fruit program with Albertsons significantly increased traffic and produce sales at participating locations. Select Albertson stores created in-store displays to highlight the robust selection of Disney-branded fruits, and hosted kids and family events to encourage healthier eating. Through a recent collaboration with Winn Dixie, consumers were greeted with signage featuring characters from popular Disney properties including Frozen, Disney Princess, and Cars. Select Winn Dixie stores also hosted Disney-themed events with music, activities, and samples of fresh fruits and vegetables.

As a part of the Disney Magic of Healthy Living initiative, Disney Consumer Products transformed the landscape of Disney-licensed food offerings to now feature a product portfolio in which 85% of all of its U.S. licensed food and beverage products meeting the company's nutrition guidelines.

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