Marketing Tactics

In what promises to be the most digital holiday season ever, Amazon has issued an appeal to shoppers who want to avoid busy parking lots, crowded stores and long checkout lines.

Amazon’s appeal to shoppers was made in conjunction with the release of the online retailers 2014 Holiday Toy List and compounds traditional retailers’ already challenging effort to generate traffic to stores during the holiday season.

Whole Foods Market is helping its shoppers make a choice between good, better and best when it comes to the level of growing practices they want to support when purchasing fruits, vegetables and flowers.

Food Lion partnered with its customers and Feeding America to help provide 1.5 million meals to families in need.  

Thanks to a program that began on September 17, each time a customer purchased the specially-marked apples Food Lion helped provide five meals to local food banks.

When it comes to domestic divas, Martha Stewart has few rivals, but Ellen DeGeneres is dipping her toe in the water with a new seasonal home collection branded as E.D. On Air.

The popular comedian and talk show host announced the creation of her new lifestyle collection in July called simply E.D. The new seasonal home collection is called E.D. On Air because it was created exclusively for QVC. It will debut on Friday, October 8 when DeGeneres introduces the line live on her show.

Procter & Gamble has introduced a new ad campaign for its Olay brand featuring Katie Holmes in which the actress encourages woman to be their best beautiful.

Created in partnership with Saatchi & Saatchi New York, Holmes encourages women around the world to be their best beautiful – in their lives and their skincare while featuring Regenerist and other Olay products.

Fifty Best Buy stores nationwide have launched new interactive departments branded as, “The Intel Experience.”

What makes the initiative interesting is that Intel is a brand that powers many consumers electronics devices, but it isn’t a brand consumer directly seek out the way they do Samsung, Apple or LG.

Tea drinkers longing for a stronger wake-up brew and coffee drinkers wanting to add variety to their repertoire of caffeinated beverages now have options.

A delayed start to the shopping season is causing consumers to postpone their holiday purchases until Thanksgiving weekend, according to the 2014 Holiday Purchase Intentions Survey from global information company The NPD Group.

Austin, Texas -- Nearly half (46%) of consumers plan to start their holiday shopping before November this year, and one in four intend to have their holiday shopping completely finished by Black Friday. According to the RetailMeNot Shoppers Trend Report survey, conducted in conjunction with The Omnibus Company, 15% of consumers pick up winter holiday gifts throughout the year to spread out the cost.    Other notable findings include: