Marketing Tactics

In the midst of its strongest growth in years, Meijer and its produce partners are touting the company’s $100 million locally grown commitment.

Rite Aid will be teaming with the Skin Cancer Foundation for the eighth consecutive year to provide Rite Aid customers free private screenings with a local dermatologist volunteer.

Blue Apron. Dollar Shave Club. The RealReal. The Honest Company.

In the midst of its strongest growth in year, Meijer and its produce partners are touting the company’s $100 million locally grown commitment.

Boot Barn has taken a significant step forward in its e-commerce strategy now that its acquisition of Sheplers is complete.

Retailers use variety of technologies, channels for CRM success

Customer relationship management (CRM) is the strategy a retailer uses to develop an ongoing, individual relationship with a customer to ensure satisfaction and loyalty. But the specifics of CRM can mean different things for different retailers.

San Francisco -- Pinterest on Tuesday officially started its foray into e-commerce.

The social networking giant has started rolling out a “buy it” button on its pins on iPhone and iPad apps.  It also is launching new shop categories, including "Shop our picks," a curated selection of seasonal goods, and "Shop" for the latest buyable Pins.

Jo-Ann Fabric and Craft Stores, the nation’s leading fabric and craft specialty retailer, has announced two significant organizational changes in the merchandising and marketing areas.

Megan Featherston, formerly senior vice president, merchandising, at Jo-Ann, has been promoted to executive vice president, merchandising & marketing. In her new role, Megan will oversee the retailer’s merchandising, marketing, Joann.com and business intelligence and analytics teams.