Marketing Tactics

Washington, D.C. -- Retailers will reveal their 2015 holiday strategies in the weeks ahead and as they do so the National Retail Federation is offering a powerful new resource filled with industry best practices to benchmark against for this year and beyond.

The newly released report, called the 2015 Holiday Planning Playbook, was compiled by top retailers over the course of the past year who served on various NRF councils focused on retail industry disciplines.

Guitar Center has crowned the winner of its Cover Me promotion, which aims to jump-start the career of amateur musicians.

The retailer along with DJ Zedd have selected Tyler Acord, aka Scout, as the winner of Guitar Center's Cover Me contest.

New York - Macy’s Inc. is reaching out to fashion-minded millennials by providing an online link to up-and-coming independent designers.

The retailer is entering a new collaboration with online fashion technology start-up company Nineteenth Amendment on Macys.com.

Salads and fancy pizza will soon be on the menu at a very limited number of Target locations.

San Francisco -- Williams-Sonoma is spicing up its store format.

The retailer’s new store in Ponce City Market, Atlanta, features a direct pass-through to the latest dining venture by famed chef Jonathan Waxman, with the restaurant outfitted by Williams-Sonoma.

An innovative company incubated in the fashion tech lab Macy’s helped launched has struck a deal that will expose its roster of designers to the department store retailers’ mass market audience.

Bellport, N.Y. – Perfumania wants to be sure investors hear about its growth potential. The specialty fragrance and beauty retailer has retained JCIR, a New York City-based investor relations firm, to expand its investor relations and financial community outreach program.

Sports Authority is encouraging customers to line up early on Saturday, Sept. 5 for the retailer’s annual winter sports blowout sale identified for the past 61 years by the quirky name Sniagrab.