Shoppers will be buying online right up until Christmas

Los Angeles - When it comes to making online selections, Christmas shoppers are better late than never. A survey released by Bizrate Insights, a division of Connexity, found that many shoppers are still making online holiday purchases, even though there are only a few days left before Christmas. In fact, only 17% of shoppers have finished their Christmas shopping.



Of those still shopping, 90% believe that it is reasonable to expect a shipment by December 24th for a purchase made or before December 20th for regular or free shipping fees. However, 51% of customers believe that it is reasonable to expect that same on-time delivery by December 24th for orders placed on December 20th-23rd when expedited shipping fees are paid.



Furthermore, found the survey based on last year’s late deliveries, over 50% of online buyers planned to order online earlier this year than last year and over 30% planned to shift some of their buying to stores and away from online.



“The magic date for retailers to maximize online buying for on-time Christmas delivery is around Dec 20th year after year. We see this in the patterns of purchases, as well as in customer testimony. That said, online buying will continue all the way up to Christmas, with 12% of customers still planning to buy online up until December 23rd or later,” says Hayley Silver, VP of Bizrate Insights.



Data from the study was collected from 6,169 online buyers from December 11 – 15, 2014.