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Wal-Mart – 1 in 3 consumers will shop ‘Super Saturday’


Bentonville, Ark. – “Super Saturday,” the Saturday before Christmas (Dec. 20), looks to be a super day for retailers. According to an in-store customer survey conducted by Wal-Mart Stores Inc. on Dec. 13, 36% of consumers plan to shop that day.\

Nationwide, 42% of customers conduct the majority of their Christmas shopping in December. Top purchases for last-minute holiday shopping trips include gifts like toys and electronics (23%), groceries for holiday meals (22%), stocking stuffers (21%), holiday-party items (17%) and alcohol (17%).

Wal-Mart stores will continue to receive merchandise until Dec. 24. The retailer is also creating designated areas near the front of its stores with popular last-minute gifts such as stocking stuffers, gift sets and gift cards. Customers can also choose to order online by Dec. 23 and receive free same-day pickup in stores on Dec. 24.

“Over the past few years, we’ve noticed a trend in customers waiting until the last minute to finish their shopping,” said Scott McCall, senior VP of merchandising for Wal-Mart U.S. “While many customers start their Christmas shopping in November, the majority don’t put their lists away until Dec. 24.”
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