Marketing Tactics

Falmouth, Mass. – In The Pink wants its customers to feel connected.

The 10-store specialty chain, exclusively selling Lily Pulitzer branded merchandise, offers a product assortment that makes customers feel a high degree of personal connection. Building on this personal relationship, In The Pink allows customers to direct promotions – in the form of 21-second online videos.

Gisele Bundchen may have retired from the runway, but Stuart Weitzman knows the supermodel still appeals to fashionable shoppers.

So the retailer has enlisted the celebrity mom to star in the brand's first TV commercial, which will premiere during this year’s MTV Video Music Awards on Aug. 30.

New York — Bealls Inc. has taken the wraps off its new store banner targeted at millennials.

The department store retailer debuted Bunulu at Coconut Point Mall in Estero, Fla. Two additional locations at the St. Johns Town Center in Jacksonville, Fla. and The Garden Mall in Palm Beach, Fla. are due to open by the end of this year.

Meijer's free digital savings program, mPerks, is turning 5 this week and has already set a company record with $100 million in savings to customers this year.

Altoona, Pa. -- Family-owned convenience store chain Sheetz is partnering with First Bankcard to offer its first private label credit card, the Sheetz Personal Credit Card.

First Bankcard is a division of First National Bank of Omaha and a leading issuer of credit cards.

The card is designed to be used exclusively at Sheetz stores and offers customers’ automatic savings at the chain’s fuel pumps, as well the ability to earn points on every qualifying purchase in its stores.

New York -- Target is leaning on its product design and development team as its works to return to the days when shoppers flocked to "Tar-zhay" for fabulous design and inventive product, according to a report in Ad Age.
 
For a look inside the retailer's design lab, read the full story here.

As it awaits regulatory approval of its acquisition of Office Depot, Staples Inc. is focused on making its stores appealing to students with tech items on their back-to-school lists.

The retailer is offering exclusive student savings with a valid college student I.D. or verifiable .edu email address for online orders.

Minneapolis - The number of digitally distributed coupons for CPG brands on key websites received nourishment from food shoppers in the first half of 2015.

Overall CPG digital coupon distribution increased by 17%, according to analysis conducted by Kantar Media.

The increase was attributable primarily to food areas. Within food, the dry grocery area, which is historically the largest area in digitally distributed coupons, accounted for much of the growth.