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Kate Spade designs for West Elm

12/18/2014

Home furnishings retailer West Elm announced it is teaming up with Kate Spade Saturday to launch an exclusive collection of furniture, bedding, rugs and home accessories.


The Kate Spade Saturday + West Elm collection is Kate Spade Saturday’s first home collaboration and will be available in West Elm stores in the United States and Canada and on westelm.com in early January.


“We worked closely with the Kate Spade Saturday team to design a collection that embodies the signature aesthetics of both brands,” said West Elm Creative Director Vanessa Holden. “We had a lot of fun working together and playing with many of Kate Spade Saturday’s most popular patterns then translating them to inspired products for the home.”


The collection brings many of Kate Spade Saturday’s most popular prints into the home on bedding, graphic rugs, wall art, and pop accessories. The partnership will be supported with a cross-channel marketing campaign that includes print advertising, social activations featuring key influencers and bloggers, launch celebrations and retail gifts with purchase at all West Elm stores throughout the month of February.


“We are thrilled to be able to extend the Kate Spade Saturday sense of fun into the home in a much larger way,” said Kyle Andrew, SVP and brand director of Kate Spade Saturday.“West Elm is the perfect brand partner for translating the Kate Spade Saturday spirit into modern home design. Fans of both brands will recognize the iconic prints and playful color palettes of Kate Spade Saturday executed on West Elm’s modern, mid-century inspired furniture pieces and hand woven textiles.”


The collection will be online starting Dec. 30 and in stores in January. Prices range from $19 for a jewelry box to $799 for a rug.


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