Marketing Tactics

Retail Rap: Stocking Stuffers
With 2014 almost over, another holiday shopping season is drawing to a close. The looming question on everyone’s mind, of course, is whether holiday sales managed to live up to the (mostly) positive holiday forecasts from analysts and retail organizations.
Asics America opens store in Times Square featuring an authentic subway car
IRVINE, Calif. - Asics American has opened a 4,000 sq.-ft. store in the heart of New York City’s Times Square. Located on 42nd Street between 6th and 7th Avenue, the Times Square location is the second Asics storefront in New York City as well as the largest in the United States.

Famous faces wish Las Vegas a happy holiday season on Miracle Mile Shops' strip-side LED screens

Las Vegas - Through Dec. 31, Miracle Mile Shops at Planet Hollywood Resort & Casino is broadcasting a series of special holiday greetings from prominent Las Vegas personalities, headliners and show cast members on its LED screens at the heart of Las Vegas Boulevard.
239 Greenwich Avenue becomes home to Betteridge’s Jeweler

Greenwich, Connecticut - Family-owned and operated jeweler Betteridge’s is relocating to a new flagship position at 239 Greenwich Avenue -- a corner location that is now at the hub of activity and is considered one the crown jewels of Greenwich, Connecticut’s shopping destination.
Tech Guest Viewpoint - Make Room for ‘Webrooming’ in Your Store

By James Han, Tyco Retail Solutions
Study – Marketing execs have IT purchase power

Franklin, Tenn. - Vendors are leaving billions on the table because they forget to market to the chief marketing officer (CMO) rather than just the CIO and IT department. According to a new study from IHL Group, “Hidden Treasure – The CMO’s Budget in Retail,” in 2015, the amount of IT purchased through the CMO’s budget will amount to $7.5 billion in North America.
Millennials more likely to make impulse holiday purchases

Wilmington, Del. - The urge to impulse shop during the holidays runs strong among Americans, but even stronger among Millennials. According to the Chase Blueprint Holiday Impulse Purchases Survey, 83% of Millennials admit to having made an impulse purchase in the past.
Amazon offers cash rebates with Ibotta

Seattle – Amazon.com is partnering with retail shopping app provider Ibotta Inc. to enable Amazon shoppers to receive additional cash back on a range of products purchased directly on Amazon.com.
Pier 1 meets Street with Q3 profit decline

Fort Worth, Texas – Pier 1 Imports Inc. met Wall Street expectations with a 33% year-over-year decline in profits during the third quarter of fiscal 2015. Net income fell to $17.9 million from $26.8 million, with an increase in selling, general and administrative (SG&A) expenses driving the reduction.
RadioShack marketing head leaves company

Fort Worth, Texas – The management shakeup continues at RadioShack Corp. Jennifer Warren, chief marketing officer of the troubled consumer electronics chain, has reportedly left the company. According to the Wall Street Journal, Warren, who had served as chief marketing officer since early 2013 and was responsible for a highly publicized Super Bowl ad featuring 1980s celebrities, no longer works for RadioShack. There are no other details on her departure and Warren and RadioShack declined further comment.
Amazon teams up with Ibotta on rebates

Amazon.com is getting deeper into the cash rewards game by partnering with a rebate shopping app.

For the first time ever, Ibotta will make it possible for anyone shopping on Amazon.com to earn cash rebates.
Marketing exec at RadioShack is out

The person behind the retro marketing campaign at RadioShack is out.

Jennifer Warren, chief marketing officer at RadioShack, is the latest top executive to leave the troubled electronics retailer as it tries to stave off bankruptcy. The company recently replaced its CFO for the third time this year as it reshuffled restructuring advisers.

Warren joined RadioShack in April 2013 and was one of CEO Joe Magnacca’s first hires when he was putting together his turnaround team.