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Macy’s breaks Santa wish list record in promo


New York – Through the new online letter collection component of Macy’s “Believe” holiday marketing campaign, customers were able to create and send a digital letter to Santa to benefit Make-A-Wish while having the opportunity to participate in Macy’s Guinness World Records official attempt for the longest wish list to Santa. Through the overwhelming support of customers who truly wished big this year, Macy’s set a new Guinness World Records title with 121,138 wishes, beating the previous record that was set in 2012 at 75,954 wishes.

Now Macy’s official carrier of holiday happiness, Gadget the Elf, will embark on a magical adventure from New York City to Santa’s doorstep to deliver a 1.88-mile-long scroll filled with wishes, just in time for Christmas Eve. People can follow his journey on as he travels from New York City to Santa’s house, making stops at iconic landmarks and spreading holiday cheer along the way. The adventure will also come to life via Gadget’s social media channels: Twitter and Instagram, with the handle, @GadgetTheElf

Facebook and YouTube, under the name, “Gadget the Elf”

“We are so grateful for the enthusiastic support of our associates and customers for Macy’s Believe campaign each year,” said Martine Reardon, chief marketing officer for Macy’s. “This season, we have even more to celebrate with our new Guinness World Records title for the longest wish list to Santa, all made possible by the believers who submitted their wishes as part of our Believe experience online.”

Customers still have time to participate in Macy’s signature letter writing program that benefits Make-A-Wish. Through Dec. 24, customers can visit their local Macy’s store to drop their stamped letters, addressed to “Santa at the North Pole,” into special Santa Mail letterboxes or create a letter online to send to Santa at For each letter collected in-store and online, Macy’s will donate $1, up to $1 million, to Make-A-Wish, helping to grant the wishes of children with life-threatening medical conditions. Since the program began in 2008, it has raised more than $8.7 million to benefit Make-A-Wish.
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