Marketing Tactics

GOODLETTSVILLE, Tenn. - Dollar General is offering free shipping on all purchases made online at on Thursday, Dec. 18, 2014, with the guarantee all in-stock purchases will arrive on or before Dec. 24, 2014.   No minimum purchase is required to take advantage of these savings to give last-minute holiday shoppers and money-saving customers alike a reason to celebrate this season.  

RESTON, Va. - Retail e-commerce spending from desktop computers for the first 44 days of the November-December 2014 holiday season totaled $42.5 billion, up 15% versus the corresponding days last year. According to comScore.  

New York - The Brits are no slouches when it comes to holiday advertisements.

The competition between British retail giants to come up with the most compelling TV ad grows more intense every holiday season.

This year, the biggest initial buzz was created by Sainsbury, with its depiction of the famous Christmas truce on the battlefields of World War I.

Lakewood, Colorado - Colorado Mills, the largest outlet and value retail shopping destination in the state, in conjunction with the full-priced Denver West Village located on the Colorado Mills campus, is introducing a Dine and Discover program, allowing restaurant goers to Colorado Mills or Denver West Village participating eateries to claim gift cards for continued shopping at some of Colorado Mills’ retail store.  

Woonsocket, R.I. – CVS/pharmacy is making it an omnichannel holiday for its customers this year. Consumers can follow @CVS_Extra on Twitter to learn about upcoming promotions and ways to win a variety of gift items through special contests.

By Gary Lee, InReality   As 2014 comes to a close, one thing is clear—traditional retailing is under fire.    Consumers, not brands or retailers, now hold the reigns of power. And, to survive, marketers in brick-and-mortar must take a fresh approach to physical retailing, and carve out a unique value proposition for the in-store experience, one worthy of the consumer’s precious time.  

Montreal, Canada – Specialty childrenswear retailer Souris Mini has selected Raymark's omni-channel customer relationship management (CRM) solution to support strategic initiatives in streamlining marketing activities and improving customer communications. The retailer, with more than 30 locations on two continents, is modernizing the way it engages with customers across all channels, with the project currently underway.   

Minneapolis – Technology geeks do not have the reputation of being the people you turn to in a crisis, but travelers in Chicago’s O’Hare Airport who experience difficulty with their electronic devices just may find a geek is what they need. Agents from the Best Buy Geek Squad technical service will be available daily now through Dec. 23 in O’Hare’s Terminal 3, Concourse H, with a “Precinct” similar to those found in Best Buy stores.  

Seattle - Starbucks Corp. anticipates record purchases of Starbucks gift cards on Dec. 24, citing the trend for customers to push their gift card purchases later and later. In 2013, more than 2 million Starbucks Cards were purchased in the U.S. and Canada on Christmas Eve, representing nearly 1,500 cards purchased per minute.  

Walmart has announced the 75 winners of its Food Pantry Holiday Makeover campaign, which gifts a food pantry organization with a $20,000 grant for renovations.