Marketing Tactics

Sports Authority is encouraging customers to line up early on Saturday, Sept. 5 for the retailer’s annual winter sports blowout sale identified for the past 61 years by the quirky name Sniagrab.

Charlotte, N.C. – Belk Inc. looks like it has found a winner in a just-completed omnichannel back-to-school promotion.

Working with digital marketing provider HelloWorld, Belk allowed customers to both submit and vote on “looks” such as dorm room, game day and night out, created with Belk merchandise.

Some surprising differences are revealed in new research from Nielsen about which brands men and women trust the most.

Nielsen released a list of America’s Most Trusted Brands  that shows distinct trust difference between men and woman. The ist stemmed from a consumer packaged goods focused wave of the 27th annual Harris Poll EquiTrend study showcasing the top 10 most-trusted brands.

The holiday season is rapidly approaching. For years, gift cards have remained the most requested gifts in America but with the billions of dollars worth of gift cards that will be sold this holiday season, not all will be used. That’s because gifters aren’t always spot on with their purchases and if the card isn’t a match for the consumer it may go unused, a lose-lose for all parties involved.

Charlotte, N.C. – How do social influencers discover the latest hot retailers and products?

Yuno, a new social shopping e-commerce site, allows users to discover and shop for more than 70 million products, curates fashion, lifestyle, sports and technology products from retailers including Macy's, Best Buy, Nieman Marcus, Saks Fifth Avenue and Foot Locker.

Macy's is set to open its new format, Backstage, this week in Queens, and the retailer gave the Associated Press a sneak peak of the new effort and what's in store.

Pittsburgh – Dick’s Sporting Goods Inc. continues to expand its portfolio.

The retailer plans to open three new stores Sept. 11. Two of the stores will be located in Alabama and one in Arizona.

Dick’s will open its 13th and 14th stores in Alabama at the Shoppe at Legacy Park in Tuscaloosa and Cullman Shopping Center in Cullman, and ninth store in Arizona at Wilmot Plaza in Tucson. Dick’s will have 628 stores across the U.S. with these openings.

Birmingham, Ala. – Books-A-Million needs more best-sellers.

A lack of hit books hit fiscal results of Books-A-Million Inc. during the second quarter of fiscal 2015. Net loss grew to $5.8 million from $3 million the same quarter a year earlier, with costs and expenses rising or staying flat in the face of slipping revenues.

Net sales dipped to $107.9 million, from $108.3 million. Same-store sales dropped 0.3%.