Marketing Tactics

Brisbane, Calif. – Bebe Stores Inc. continues to expand its global presence.

Bebe announced it has signed a five-year strategic cooperation agreement with Shanghai-based brand agency Longgoal LLC to open between 60 and 150 Bebe stores, shop-in-shops and third-party retailers in Greater China, Hong Kong, Macau and Taiwan. The first store is expected to open in the summer of 2016.

Chicago - Starwood Retail Partners is rewarding mall shoppers, regardless of which stores in the mall they choose to shop.

Starwood is rolling out Oh, So Simple Rewards, a program that lets consumers earn credit for their purchases at stores across the entire mall.

New York -- Macy’s is set to unveil its new store banner, the off-price Macy’s Backstage, in the Queens borough of New York City and Huntington, New York, on Sept. 2.

The store offers a no-frills shopping experience, according to the Associated Press, which was given a sneak peek at the new format.

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Specialty men’s retailer Destination XL Inc. reported Thursday that it shrank its net loss in the second quarter.

Birmingham, Ala. – Books-A-Million needs more best-sellers.

A lack of hit books hit fiscal results of Books-A-Million Inc. during the second quarter of fiscal 2015. Net loss grew to $5.8 million from $3 million the same quarter a year earlier, with costs and expenses rising or staying flat in the face of slipping revenues.

Net sales dipped to $107.9 million, from $108.3 million. Same-store sales dropped 0.3%.

Bauer Hockey's first-ever physical store is designed to provide the ultimate showcase for the 88-year-old brand and the sport itself, combining expert help, customer service extras and extensive selection.

The 20,000-sq.-ft. store features an indoor ice rink where customers can try out equipment before they buy it. Some 25 digital screens show visual highlights of the game and add to the excitement of the space. An on-site laboratory offers expert skate sharpening services.
   
Own the Moment was designed by Toronto-based Perennial Inc.

West Sacramento, Calif. -- Raley’s Family of Fine Stores is entering the health and wellness space.

The privately owned supermarket company said it will debut a new, small-format store in the Sacramento, Calif., market in 2017 that focuses on health and wellness.

The 36,000-sq.-ft. store, being done in partnership with Stafford King Wiese Architects and Armstrong Development Properties, will be designed to be state-of-the art with a focus on the most sustainable features. The store is scheduled to begin construction in mid-2016.

New York — Bealls Inc. has taken the wraps off its new store banner targeted at millennials.

The department store retailer debuted Bunulu at Coconut Point Mall in Estero, Fla. Two additional locations at the St. Johns Town Center in Jacksonville, Fla. and The Garden Mall in Palm Beach, Fla. are due to open by the end of this year.