Marketing Tactics

Dick's Sporting Goods is targeting fitness-minded women with an all-new video campaign.

The retailer has begun airing eight 15-second commercial spots and one 60-second spot on sites such as Hulu, ESPN and ESPNW, and on May 15, the commercials will debut on TV. The company says these ads are the first to target women specifically under Dick's Sporting Goods’ broader “Who Will You Be?” campaign, which launched in March.

H&M is making a big statement in Manhattan.

The Swedish fast fashion retailer will open its largest store in the world, in Manhattan’s Herald Center, on May 20.

Washington, D.C. -- The National Retail Federation is  NRF is hosting a night of shopping in the nation’s capital to honor retail’s entrepreneurial spirit.

The National Retail Federation’s “Retail’s Night Out” will be a celebration of Small Business Week with local merchants and national brands set up in one-night-only pop-up shops in Washington, D.C., on May 6. The event will also feature live music, local food trucks and a red carpet.

Tarrytown, N.Y. -- DLC Management Corporation, a national owner and operator of open-air shopping centers, announced its new partnership with LOC Card, a universal card that supports merchants’ existing loyalty programs.

With LOC Card, consumers can now use one card across all participating merchants at their preferred DLC shopping center to access and engage with each merchant’s loyalty program. The LOC Card replaces that key ring full of loyalty card key tags and streamlines the process, saving time at the register.

Armonk, N.Y. -- IBM and Facebook on Wednesday announced they are teaming up to help retailers and other brands provide more personalization in their marketing efforts on the social network.

The two companies said they are now working together to integrate Facebook’s existing ad technologies, such as Custom Audiences, into IBM’s array of tools and services for retailers.

Toronto -- Saks Fifth Avenue Off 5th has announced its first three store locations in Canada as it prepares to enter the Canadian marketplace next year.

The retailer will open stores in Tanger Outlets, Kanata (a suburb of Ottawa); Outlet Collection at Niagara, Niagara-on-the-Lake; and Vaughan Mills, Vaughan (just north of Toronto) in spring 2016. The three stores are the first of up to 25 locations that Saks Fifth Avenue Off 5th plans to open nationwide.

Austin, Texas -- RetailMeNot and Swirl Networks have entered a strategic partnership to bring in-store promotions using new beacon marketing technology to nearly 20 million RetailMeNot mobile app users and thousands of retailers and brands currently in the RetailMeNot marketplace.

Books-A-Million is getting an early start on summer reading promotions with a giveaway tied to a popular book series.

The fashions and style of the American West are apparently resonating with shoppers of the Sundance Catalog, as the company is gearing up for big retail expansion.

In an effort to highlight retail’s entrepreneurial spirit, NRF is hosting a night of shopping in the nation’s capital.

The National Retail Federation’s “Retail’s Night Out” will be a celebration of Small Business Week with local merchants and national brands set up in one-night-only pop-up shops in Washington, D.C., on May 6. The event will also feature live music, local food trucks and a red carpet.